Calling All Consumers -- Wireless 101 for Marketers,... -
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Published on: 5/15/2001
Last Visited: 5/18/2001
If you're communicating a promotion or a message or something like that , you don't want to have the consumer scroll through many display screens , said Ted Browne , director of product marketing at Ericsson consumer products.Be aware of the specific devices and make sure your content ( is ) flexible..
When considering various wireless devices , marketers should also recognize that browser-enabled cellular phones will likely be the dominant platform for wireless data services , according to Jupiter Media Metrix.By 2004 , Jupiter estimates there will be more than 90 million low-end smartphones and 15 million PDAs in use in the U.S. market.
While wireless PDAs offer a much richer user experience because they have bigger screens and users can interact with them using a stylus , the penetration of devices is so much greater on the phone side that essentially both are really necessary , said Tad Goltra , director of product management , wireless applications at Vicinity , a company that produces location-based services.