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This profile was automatically generated using 720 references found on the Internet. This information has not been verified. Learn more...
This profile was automatically generated using 720 references found on the Internet. This information has not been verified. Learn more...
View all 720 references Web References
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1. interactive.org
interactive.org/about.php?bod - [Cached]Published on: 5/26/2008 Last Visited: 5/26/2008
Kevin Browne, Microsoft Game Studios -
2. www.xboxone.com
www.xboxone.com/default.asp?d= - [Cached]Published on: 6/16/2007 Last Visited: 7/7/2007
Microsoft won't release new versions of "NFL Fever 2004," "NBA Inside Drive 2004" and four other games previously released for Xbox, Kevin Browne, sports studio manager for Microsoft Game Studios, said in an e-mailed statement.
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3. Double Fusion - In-Game Advertising. Putting Advertising in Play - Industry News
www.doublefusion.com/posts/vid - [Cached]Published on: 6/12/2006 Last Visited: 11/23/2007
Kevin Browne, general manager of Xbox new media and franchise development at Microsoft, said he's exploring the idea of letting advertisers help sponsor some games to help reduce the price, perhaps a year after the games debut.
Some advertisers in Asia have gone so far as to drop a few million dollars to sponsor the development of smaller budgeted games that players can access for free.
Browne said that despite all the promise and preparation, there is still a lot of work to be done to turn video games into a true advertising medium.
"We're very much at the birth of this industry," he said.
