Mr Charlie Browne This is Me

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1. 1. www.homo-ethicus.com

   www.homo-ethicus.com/en/page.p - [Cached]

   Published on: 3/19/2008   Last Visited: 3/19/2008

   Charlie Browne, environment manager, Ikea UK - Going green keeps tills ringing Ikea sees environmental issues as a business opportunity and has the policy initiatives to match

2. 2. www.ethicalcorporation.com

   www.ethicalcorporation.com/con - [Cached]

   Published on: 9/4/2007   Last Visited: 9/5/2007

   Charlie Browne, environment manager, Ikea UK – Going green keeps tills ringingEthical Corporation: Strategy & Management - Charlie Browne, environment manager, Ikea UK - Going green keeps tills ringing
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   Charlie Browne, environment manager, Ikea UK - Going green keeps tills ringing
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   Charlie Browne, Ikea's UK environment manager, travels only by train and bicycle whenever he can.He recommends other companies develop a simple "green transport plan" for employees and customers, to reduce their environmental impact.One step, for example, might be to put up local bus timetables, as Ikea does around its stores.
   
   Ikea UK now offers interest-free loans to all its staff for converting their cars to liquid petroleum gas and for season tickets on trains and buses.And this year the company offered to further subsidise public transport for its employees.Browne sees e-commerce - ordering items online for home delivery - as partly solving the problem of customers generating carbon dioxide by travelling to its stores.
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   Browne believes that apart from the emissions reductions involved in such a scheme, there is a solid business case too.
   
   According the London mayor's office, 40% of people in inner London do not have access to a motor vehicle.For an out-of-town retailer, the potential is obvious."That's a huge volume of people that could be our customers [if only they could get to our stores]," says Browne.
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   Using the right language to convince colleagues of the importance of efficiency is vital, says Browne.In one department it is cost savings, in another the broader climate change agenda is used to enthuse employees.
   
   On 5 June this year, every "co-worker" in the business received a box of six energy-efficient light bulbs, replaced free of charge as long as they work for Ikea."If these are used in a main room that will save each household £42 a year," says Browne.Ikea is committed to selling lower-energy bulbs in its stores too; Browne describes the shift as "continuous".Since Ikea began charging for plastic bags in 2006, the company has reduced customer bag use by 95%.
   
   "We got rid of 32 million bags," says Browne.

3. 3. www.trca.on.ca

   www.trca.on.ca/Website/TRCA/we - [Cached]

   Published on: 6/13/2006   Last Visited: 5/22/2008

   Charlie Browne, environment manager at IKEA U.K. said: "The U.K. is addicted to plastic bags, and we are paying a high price for this in environmental terms.