NRM: Inject some beauty into your practice -
[Cached Version]
Published on: 1/15/2007
Last Visited: 2/11/2007
Dr Amber Brown never saw it coming.She started her career off exactly as she had planned, building up her Brantford family practice and working two emerg shifts a week at the local hospital."I thought I'd be doing family medicine until I was blue-haired," she jokes.Then one day, she booked herself an appointment for laser hair removal."The closest place was in Hamilton , a 25-minute drive, and the whole way home I was thinking 'I can do this myself, so why am I driving?'"
Within a few months she was offering Botox, laser procedures , even piercings (from the waist up) to her patients."I started doing cosmetic stuff for three hours, once a week.Before I knew it, three hours became nine, and then 20, and all of a sudden I had more than I could handle," she recalls.Soon, Dr Brown had handed her family practice over to a former resident and founded the Cosmetic Care Clinic, which now includes a second facility in Barrie, ON.
BOOMing industryDr Brown is one of a growing number of physicians flocking to the booming field of medical aesthetics.
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At first, Dr Brown faced a fair bit of criticism and resentment from colleagues who saw her career switch as a waste of her medical training in a severely underserviced community.But through the talks she gives at conferences all over the country, she finds most physicians are really intrigued by what she does."After a while, you get to a point where the pressure is always there, and there's no end in sight.You wonder, 'What else is there?'" For her, doing these types of procedures was a nice little breather from all the heavy-duty stuff GPs usually face.A self-described procedure junkie, Dr Brown also found the hands-on nature of the job right up her alley."It's a wonderful way to spice things up, to keep yourself motivated and stimulated," she says.Having patients come to her by choice, rather than only in times of crisis, was also a nice change of pace."Balance is important.If we burn ourselves out, we're no good to anyone," she adds.
LICENcE TO FILLDr Brown says a growing number of physicians are dabbling in Botox, or hiring on a nurse or aesthetician to offer laser hair removal as add-ons to their practice.Most manufacturers offer pretty advantageous deals on leases for laser equipment, so there's not much capital investment."It allows for a little more financial stability, and you can delegate some of it so you have money coming in without having to actually be there yourself," she says.
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Dr Brown agrees, and says it's part of the reason she loves her job so much."As an FP, it always mattered so much to me that I made people better.And I found it really frustrating how seldom I could make a big change," she says.