Alan S. Brown

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  www.theatrebayarea.org/mag/article.jsp;jsessionid=3ADE0 - [Cached Version]
  Published on: 9/27/2008    Last Visited: 8/18/2009  

  Researcher Alan Brown, in his groundbreaking studies on the intrinsic impact of the arts, has shown that the more informed audience members are before attending a show, the greater their impression of the performance.

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  www.theatrebayarea.org/mag/article.jsp;jsessionid=A487D - [Cached Version]
  Published on: 9/27/2008    Last Visited: 8/18/2009  

  Perhaps most exciting of all, we are now commissioning researcher Alan Brown to conduct a groundbreaking study, measuring the intrinsic impact of Free Night of Theater's performances on its audiences.

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  www.dorisduke.org/page.asp?pageId=669&printableVersion= - [Cached Version]
  Published on: 1/1/2006    Last Visited: 11/30/2007  

  Alan S. Brown
  
  PrincipalWolf, Brown & Co. (offices in CA, CT and VA)

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  www.theatrebayarea.org/mag/article.jsp;jsessionid=C5961 - [Cached Version]
  Published on: 9/27/2008    Last Visited: 8/18/2009  

  When the researcher Alan Brown wondered to a national funder if it was even possible to measure the intangible effects of arts experiences, the funder responded with a kind of challenge: "If you can describe something, you can measure it. The question was, "How? How to create a generally accepted and widely used metric for what matters most--the intrinsic value of the theatre experience?
  
  A first stab came in 2005 when Brown was commissioned by a group of 14 university presenting venues to create and conduct a study measuring the intrinsic impact of their multidisciplinary performances on their audiences. The pilot study produced intriguing results that have been presented at a number of major conferences.
  
  Last year, in connection with the national launch of Free Night of Theater, Theatre Bay Area secured funds from the Doris Duke Charitable Foundation to commission Brown to conduct a new intrinsic impact study, this time focusing on audiences attending Free Night performances. Brown and his team at WolfBrown looked at 86 theatres participating in the Bay Area Free Night campaign and gathered more than 2,000 survey responses.

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  www.theatrebayarea.org/programs/newleaders08_bios.jsp?h - [Cached Version]
  Published on: 9/27/2008    Last Visited: 9/27/2008  

  Alan Brown | Lynne Lancaster | Theatre Bay Area
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  Alan Brown is a noted author, researcher and management consultant in the nonprofit arts industry.Prior to forming his own consulting practice, Brown served as President of Audience Insight LLC and Associate Principal, AMS Planning & Research Corp., where he studied audiences, visitors and patterns of cultural participation in almost every major market in the U.S.His work focuses on understanding consumer behaviors related to arts participation and raising the profile of consumer research in the arts industry as a whole.In addition to four studies for the NEA, Brown has directed numerous strategic planning assignments and feasibility studies for major new arts facilities and programs in New York, California, Florida, New Jersey, Texas, and Ohio, with a focus on operations planning and organizational design.As a facilitator, he has supported many board meetings, retreats, expert panels, industry roundtables, and public meetings related to strategic planning, facility development and marketing.Designing and evaluating collaborative marketing programs is another focus of Brown's work.He has assisted in the development of new cooperative cultural marketing initiatives in Charlotte, Philadelphia, Detroit and San Jose, and serves as a resource to foundations and arts agencies on this emerging business practice.Prior to joining AMS in 1990, Brown served for five years as Executive Director of the Ann Arbor Summer Festival, a multi-discipline performing arts presenter in Michigan.He holds three degrees from the University of Michigan.

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  www.ams-online.com/html/../html/brown.html - [Cached Version]
  Published on: 4/10/2004    Last Visited: 4/10/2004  

  Alan BrownAlan Brown
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  Alan Brown
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  Alan BrownAssociate Principal, AMS Planning & Research Corp.
  
  Alan Brown is a management consultant, researcher, and arts administrator.Brown has over ten years of experience directing research and planning assignments for cultural organizations, foundations, and arts agencies.He has studied audiences, visitors and cultural participation patterns in almost every major market in the U.S., and was a pioneer in the development of customer data file analysis and geodemographic modeling as research applications for the arts industry.He has designed collaborative marketing programs for non-profit cultural groups in Charlotte, Long Beach, Detroit and San Jose, and serves as a resource to the non-profit arts sector in this emerging area of non-profit management.
  
  Brown has authored three publications for the National Endowment for the Arts: American Participation in Theater (1995, Seven Lochs Press), A Practical Guide to Arts Participation Research (1995), and Summary Report: 12 Local Surveys of Public Participation in the Arts (1993).He currently directs the Magic of Music research initiative on classical music audiences, a grant program of the John S. and James.L.Knight Foundation, which is the largest private study of arts audiences ever undertaken in the U.S.
  
  Brown has directed a range of diverse projects in the areas of cultural facility development and strategic planning.He has helped to plan major new arts facilities in New York, California, Florida, New Jersey, Texas, and Ohio, with a focus on operations planning and organizational design.He has facilitated many board meetings, retreats, expert panels, industry roundtables, and public meetings related to strategic plan, facility development and marketing.In the area of finance, he has designed accounting systems, financial models, and risk analysis tools for a variety of cultural institutions.
  
  Prior to joining AMS, Brown served for five years as Director of the Ann Arbor Summer Festival, a multi-discipline performing arts presenter in Michigan, where he presented a range of theatre, music and dance artists in several venues.Brown holds three degrees from the University of Michigan: a Master of Business Administration (1989); a Master of Music in Arts Administration (1989); and a Bachelor of Musical Arts in vocal performance (1982).Prior to 1990, he performed regionally with numerous choral ensembles, and managed numerous domestic and international tours by student ensembles.

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  www.theatrebayarea.org/programs/newleaders08_bios.jsp;j - [Cached Version]
  Published on: 9/27/2008    Last Visited: 9/27/2008  

  Alan Brown | Lynne Lancaster | Theatre Bay Area
  ...
  Alan Brown is a noted author, researcher and management consultant in the nonprofit arts industry.Prior to forming his own consulting practice, Brown served as President of Audience Insight LLC and Associate Principal, AMS Planning & Research Corp., where he studied audiences, visitors and patterns of cultural participation in almost every major market in the U.S.His work focuses on understanding consumer behaviors related to arts participation and raising the profile of consumer research in the arts industry as a whole.In addition to four studies for the NEA, Brown has directed numerous strategic planning assignments and feasibility studies for major new arts facilities and programs in New York, California, Florida, New Jersey, Texas, and Ohio, with a focus on operations planning and organizational design.As a facilitator, he has supported many board meetings, retreats, expert panels, industry roundtables, and public meetings related to strategic planning, facility development and marketing.Designing and evaluating collaborative marketing programs is another focus of Brown's work.He has assisted in the development of new cooperative cultural marketing initiatives in Charlotte, Philadelphia, Detroit and San Jose, and serves as a resource to foundations and arts agencies on this emerging business practice.Prior to joining AMS in 1990, Brown served for five years as Executive Director of the Ann Arbor Summer Festival, a multi-discipline performing arts presenter in Michigan.He holds three degrees from the University of Michigan.

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  www.scottisharts.co.uk/1/professional/conferencesandeve - [Cached Version]
  Published on: 12/10/2007    Last Visited: 12/10/2007  

  Keynote - Alan Brown, Director, Wolfe Brown: ‘Assessing the Intrinsic Impacts of a Live Performance'Performance - KidsamoniumUp Close - Alan Brown

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  2005.leagueconference.org/thursmornsessions.aspx - [Cached Version]
  Published on: 1/1/2005    Last Visited: 11/2/2009  

  Alan Brown, principal, Alan S. Brown & Associates LLC

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  www.artsmarketing.org/marketingresources/library-result - [Cached Version]
  Published on: 5/19/2005    Last Visited: 12/15/2007  

  By: Alan Brown
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  By: Alan Brown
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  by Alan Brown for the Knight Foundation

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