Mr Ray Briffa

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  www.hondampe.com.au/repository/power_equipment/press_re - [Cached Version]
  Published on: 5/17/2009    Last Visited: 5/17/2009  

  Over the last decade, the focus of reducing emissions in public, private and government realms have primarily been fixated on cars, and trucks, however, according to Honda Power Equipment Manager, Ray Briffa, the Australian Government needs to introduce emission regulations for small engines and equipment such as generators, lawnmowers and brushcutters to keep up with standards enforced in North America and Europe.
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  The garden care industry is set to benefit greatly from the expansion of the Federal Government's fuel tax credits scheme introduced 1 July, 2008, according to Honda Australia Power Equipment Manager, Ray Briffa.
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  Honda's range of advanced four-stroke tillers is becoming increasingly popular, particularly among senior gardeners wishing to avoid the often backbreaking work involved in preparing a vegetable patch or reviving a neglected garden bed. According to Honda Power Equipment Manager, Ray Briffa, tillers are also finding new homes with people looking for time savings from their power equipment.

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  www.hondampe.com.au/repository/power_equipment/press_re - [Cached Version]
  Published on: 11/21/2008    Last Visited: 12/24/2008  

  According to Honda Power Equipment Manager, Ray Briffa, the independent test results confirm Honda's position in the market as a high quality manufacturer of premium products.
  
  "Honda is the only power equipment manufacturer to offer a complete range of four-stroke powerproducts, and one of the very few to still manufacture its lawnmower range locally in Australia, ensuring the product is well suited to withstand the rigours of our demanding conditions," he said.
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  According to Mr Briffa, Honda lawnmowers are one of the few brands that meet the stringent Australian Mower Standards.
  
  "Honda's current HRU Series mowers have passed all Australian Standard requirements, which includes the foot probe test, in addition to tests covering impact, thrown objects, structural integrity, unbalance, and reverse torque test, just to name a few," he said.

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  www.hondampe.com.au/repository/power_equipment/press_re - [Cached Version]
  Published on: 10/6/2008    Last Visited: 12/24/2008  

  According to Honda Power Equipment Manager, Ray Briffa, the HHH25D is easy to use and extremely responsive.
  
  "The easy-starting Hedgecutter provides brisk blade acceleration and instant throttle response delivering plenty of power from idle," Mr Briffa said.
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  "Overall the Honda Hedgecutter is well suited for both the domestic green thumb and the professional gardening contractor, providing reliable and efficient cutting for the most robust of hedges," Mr Briffa said.

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  www.hondampe.com.au/repository/power_equipment/press_re - [Cached Version]
  Published on: 12/12/2007    Last Visited: 12/24/2008  

  According to Honda Power Equipment Manager, Ray Briffa, tillers are also finding new homes with people looking for time savings from their power equipment.
  
  "Keen gardeners are adding a tiller to their equipment list in droves," Mr Briffa said.
  
  "There has also been a vast increase in professional garden care contractors who have bought tillers in an effort to further diversify their business and increase their service offerings."
  
  Mr Briffa said that several factors had led to the increase in tiller use.
  
  "The consistently dry conditions across many parts of the country means that working the soil can be a difficult and time consuming job, particularly in areas where the soil has a higher clay composition," he said.
  
  "These dry conditions also require more careful planning and maintenance of garden areas by aerating the soil for increased water absorption.
  
  "In addition, a tiller will slash soil preparation time, not to mention help avoid the blisters caused by the shovel and hoe."Mr Briffa said it was also only a matter of time before a great deal more professional garden contractors were adding soil preparation and tilling to their services.
  
  "Discerning home and property owners and even body corporates, are increasingly wanting a complete gardencare and maintenance service," Mr Briffa said.

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  www.hondampe.com.au/repository/power_equipment/press_re - [Cached Version]
  Published on: 12/12/2007    Last Visited: 12/24/2008  

  According to Honda Power Equipment Manager, Ray Briffa, Honda's EU generator models are extremely popular amongst campers and carvanners alike.
  
  "Honda generators make life on the road much more comfortable by providing power for anything from lighting and kitchen appliances through to the luxury of reverse cycle air conditioning," Mr Briffa said.
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  In keeping with Honda's long term commitment to the environment, Mr Briffa said the Honda EU10i and EU20i were designed and engineered to minimise environmental impact.
  
  "Honda's EU generator range display the 'e-spec' logo, which symbolises Honda's commitment to the environment - the e-spec logo is reserved for products that adopt the highest levels of environmentally friendly technology," Mr Briffa explained.

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  www.hondampe.com.au/repository/power_equipment/press_re - [Cached Version]
  Published on: 12/12/2007    Last Visited: 12/24/2008  

  Over the last decade, the focus of reducing emissions in public, private and government realms have primarily been fixated on cars, and trucks, however, according to Honda Power Equipment Manager, Ray Briffa, the Australian Government needs to introduce emission regulations for small engines and equipment such as generators, lawnmowers and brushcutters to keep up with standards enforced in North America and Europe.
  ...
  The garden care industry is set to benefit greatly from the expansion of the Federal Government's fuel tax credits scheme introduced 1 July, 2008, according to Honda Australia Power Equipment Manager, Ray Briffa.
  ...
  Honda's range of advanced four-stroke tillers is becoming increasingly popular, particularly among senior gardeners wishing to avoid the often backbreaking work involved in preparing a vegetable patch or reviving a neglected garden bed. According to Honda Power Equipment Manager, Ray Briffa, tillers are also finding new homes with people looking for time savings from their power equipment.

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  EnvironmentalManagementNews.net - Air/Climate - [Cached Version]
  Last Visited: 2/12/2009  

  Honda Power Equipment Manager Ray Briffa said this underlined the need for emissions regulations standards for small engines under 25 horsepower.

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  Glenvale Publications - Power Equipment Australasia... - [Cached Version]
  Last Visited: 7/2/2009  

  "Despite strong competition and persistent dry conditions across many areas of the country, the last 12-months have proven to be particularly successful for Honda Power Equipment," Honda PE National Sales Manager Ray Briffa said.
  
  The program included presentations from high profile guest speakers including a business coach and a merchandiser who gave Dealers valuable insight into store layout and presentation.
  
  Ray Briffa announced an aggressive advertising and marketing campaign for this season including television and print media, complemented by a PR program and eye-catching new Point-of-Sale material.
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  "Despite a significant increase in Honda sales across the country, this award is only bestowed to the dealership that achieves the largest sales volume of the full range of Honda MPE supplied power equipment for a single dealership," Ray Briffa explained when presenting the award.

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  Glenvale Publications - Power Equipment Australasia... - [Cached Version]
  Last Visited: 3/5/2009  

  Ray Briffa is taking over as PE Manager. Ray has been with Honda for two decades most recently as OEM Division Manager. Ray says he is eager to develop stronger relationships with Honda Dealers.
  
  "I'm dedicated to ensuring I add value across our Dealer Network," he says.
  
  "Meeting Dealers and seeing what they do will ensure positive flow-on effects to all areas of our business."
  
  Ray indicated he would like to see Honda PE's range expand to add further value to Honda Dealerships.

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  Honda Dealer Meetings Celebrate 60 Years | Press... - [Cached Version]
  Published on: 8/27/2008    Last Visited: 5/17/2009  

  Honda Power Equipment Manager, Ray Briffa, said the meetings were a huge success.
  
  "The dealer meetings covered a wide range of topics with presentations from senior management covering future company direction, sales performance and campaigns, marketing initiatives, training seminars, and parts and service matters," Mr Briffa said.
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  "Despite strong competition and persistent dry conditions across many areas of the country, the last 12 months have proven to be particularly successful for Honda Power Equipment," Mr Briffa said.

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