John Breuer This is Me

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1. 1. Untitled

   www.supermarketnews.com/xref.c - [Cached]

   Published on: 5/18/2005   Last Visited: 5/18/2005

   "Having historically focused on the consumer as their only 'customer,' consumer product companies must now seek ways to better understand and provide added value to their retail trade customers as well," said John Breuer, Consumer Products Industry Partner, IBM BCS, in a statement.

2. 2. IBM Survey Findings Serve as "Wake-Up" Call to Consumer Products Companies - Free Press Release Distribution Service

   www.pressmethod.com/releasesto - [Cached]

   Published on: 1/26/2005   Last Visited: 9/5/2006

   "Having historically focused on the consumer as their only 'customer,' consumer product companies must now seek ways to better understand and provide added value to their retail trade customers as well," said John Breuer, Consumer Products Industry Partner, IBM BCS. "They have to balance the rapidly evolving needs of savvy consumers with powerful retail customers who are demanding exclusive services, pricing and products. To do that effectively, CP companies must redefine the way they do business."
   
   While the findings show that 95 percent of retailers and a comparable number of consumer products firms believe that it is important to jointly develop consumer and shopper insights, the scarcity of successful models for collaborative insight development has led some leading retailers to develop shopper insights on their own.
   
   "If consumer products companies cede this capability to retailers, they risk losing even more leverage," said Breuer.

3. 3. Grocery Manufacturers of America | Events | Events

   www.gmabrands.com/events/2004m - [Cached]

   Published on: 4/1/2004   Last Visited: 6/16/2005

   John Breuer, Partner, Business Consulting Services, IBM