Mr. Marc Breslav

Presenting the workshops are New York-based public relations consultant Marc Breslav and American Planning Association Public Affairs Coordinator Denny Johnson.
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Mr. Breslav is founder of a leading public relations, marketing and advertising firm and a former faculty member of the Business and the Environment Program at New York University's Management Institute.

The workshop will be conducted by public relations consultant Marc Breslav and APA Public Affairs Coordinator, Denny Johnson.
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Marc Breslav is the founder of one of the nation's leading public relations, marketing and advertising firms specializing in the environment, and assisted APA with media outreach for the 2000 National Planning Conference in New York City.To ensure that the workshop addresses the needs of planners, we have polled APA leaders about their greatest public relations challenges and media topics of greatest use to them.

Topics to be covered include marketing and public relations basics using planning-oriented case histories; applying lessons from the APA/AICP Millennium Planning Survey and national polls in order to effectively publicize and market planning; public relations and marketing plans; message definition; getting planning stories carried by the media; cultivating reporters and editors; and utilizing APA public relations services and resources.The workshop development fee and Marc Breslav's speaking fee for the first four workshops will be underwritten by the American Institute of Certified Planners and the American Planning Association.