Alan Bresgi

"In most other markets using a distribution network owned by a competitor would be a concern," commented Alan Bresgi, BAT corporate social responsibility communications manager.
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Raising taxes in some markets can lead to further decreases in consumption, but this is an unlikely scenario in Japan, according to Bresgi.

"Tax hikes have traditionally been accepted by consumers and consequently have had limited effect on smoking figures," he said.
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Commenting on the recent round of FCTC talks in Switzerland, Bresgi said "Changes come at a reasonable pace following considerate deliberation.
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Japanese consumers are among the most demanding in the world, and "they reward innovation," according to Bresgi.
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Good packaging is vital in this market," advised Bresgi.
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"We work with TIOJ, all the members pool their efforts, and the industry as a whole conducts YSP together through TIOJ," said Bresgi.
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"BAT believes that numerical targets should not be arbitrarily set, but should take into account the wishes of adult smokers and be consistent with other regulatory approaches," according to Bresgi.