Allison Brentnall

Allison Brentnall, a spokeswoman for Slimming World, said she was "absolutely delighted" that the record was broken.

"When we were planning the record bid we only had to beat 1,802, but the Americans topped that, so we knew we had to do something special," she said.

"We had around 3,300 people who said they would take part but you never actually now how many are going to turn up on the day.

"We estimate that we have raised around £25,000 (€38,000) for Sargent Cancer Care today although we have already raised £100,000 for them this year, so far."

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Allison Brentnall, Marketing Manager for Slimming World says, "The is great news for our members.

Allison Brentnall, Marketing Manager of Slimming World, commented: "Our new campaign is all about exploding some of the myths associated with Slimming World outside its membership, and emphasizing the unique freedom and power that Food Optimizing, our unique healthy eating plan, offers.Research shows that outdoor campaigns like this one are by far the most effective way of countering misconceptions and Kinetic, with its experience and expertise in this field, was the obvious choice."

Allison Brentnall, marketing manager for Slimming World, adds: 'Princes is a tried and trusted brand in the canned fish sector and this new range will tap into this existing strength, as well as build on consumers trust in the Slimming World brand.

"We know that being sponsored for a worthwhile cause can be an added incentive for a large percentage of people," says Slimming World's Marketing Manager Allison Brentnall.