www.heraldtribune.com/article/20080330/NEWS/803300599/1 -
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Published on: 3/30/2008
Last Visited: 3/30/2008
Matthew S. Brennesholtz, an analyst at Insight Media, a marketing research firm in Norwalk, Conn., says he thinks the projectors will initially cost about $350, then quickly drop to less than $300.
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The projectors will first appear in freestanding, companion units to cell phones and other devices, Brennesholtz said, connected to them by standard cables.Later, the projector modules will be directly embedded in phones, as cameras are today.About 16 manufacturers are working on miniprojectors, he said.
Insight Media forecasts a substantial and fast-growing market.
"We anticipate total sales of more than $2.5 billion by 2012 for the companion models," Brennesholtz said, and $1 billion in revenue for projector modules that are integrated into cell phones and other devices.
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Brennesholtz of Insight Media was shown a model of the Iljin DSP projector in a restaurant in New York when he met with executives from the company."I'm not sure what the other diners thought about seeing a Korean sitcom projected on the ceiling of the restaurant," Brennesholtz said.
As it turned out, there was too much ambient light for the image to look good on the ceiling.
"But on a napkin, or on the cover of a box," he said, "it looked fine."