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Published on: 2/9/2008
Last Visited: 2/9/2008
Rand E. BrennerADVISORY BOARD - LICENSING/ MERCHANDISING
Rand Brenner has over 20 years experience in marketing consumer products and services, entertainment licensing, sales, advertising and promotions.Rand Brenner was formerly Vice President of Consumer Products and Promotions for Moon Crescent Studios, where he was responsible for launching the merchandise licensing and promotional program for the 3D animated feature, PC and the Web.Mr. Brenner developed licensing and promotional agreements with several major companies including Hewlett Packard, Kellogg's, and Fender Guitars.Mr. Brenner was also Vice President of Licensing and Merchandising for Saban Entertainment, one of the largest independent producer of children's television programming.Mr. Brenner managed all aspects of the licensing programs for Saban's television shows, working closely with consumer products manufacturers on product development, packaging, distribution and promotional support.Key among the properties he licensed was the Mighty Morphin Power Rangers TV show (a worldwide licensing phenomenon) and two Power Rangers Movies (produced in conjunction with 20th Century Fox Film Corporation), which grossed over 3 billion dollars in worldwide retail merchandise sales.Mr. Brenner's experience also includes the licensing of theatrical, animation, and television and publishing properties at Warner Bros. Consumer Merchandise division.Among the high level licensing programs were: the motion pictures Batman, Batman II (grossing over 1 billion dollars in retail sales); animated programs such as Looney Tunes (i.e. Bugs Bunny), and Tiny Toon Adventures (a Steven Spielberg-Warner Bros. creation).Mr. Brenner also has extensive advertising experience that includes account management with Ogilvy & Mather Advertising, where he managed Mattel's Hot Wheels brand, and at NW Ayer Advertising, where he supervised the media planning for several consumer products accounts including Yamaha Electronics, Toshiba (Computers) and Host International Restaurants.Mr. Brenner attended California State University in San Jose (CA) where he received a Bachelor of Arts degree in Advertising before matriculating to Pepperdine University from which he obtained a masters degree in Business Administration.Mr. Brenner currently resides in Los Angeles, California. [Top of page]