R.B. Brenner This is Me

 Web References

1. 1. www.tvjobs.com

   www.tvjobs.com/cgi-bin/feature - [Cached]

   Published on: 5/6/2006   Last Visited: 3/4/2007

   That is a sentiment echoed by San Diego Union-Tribune's senior editor, R.B. Brenner, who believes technology is pushing the convergence of print and broadcasting.

2. 2. SignOnSanDiego.com > Sports -- New columnist to debut with U-T tomorrow

   www.uniontrib.com/sports/20020 - [Cached]

   Published on: 5/25/2002   Last Visited: 5/25/2002

   "We can't wait to see how Tim's fresh perspectives will complement the strong opinions and humor of Nick Canepa, who knows this town so well as a lifelong San Diegan," said R.B. Brenner, the Union-Tribune's senior editor for business and sports.

3. 3. :: matthews/mark - News ::

   www.matthewsmark.com/news/inde - [Cached]

   Published on: 7/15/2001   Last Visited: 7/24/2002

   Back in March, R.B. Brenner sat down with a colleague over drinks and started musing about the then-upcoming Sydney games. The problem: How can you effectively cover breaking news 18 time zones away? ?If newspapers do things conventionally, we?re going to be reinforcing how stale we can be,? said Brenner, senior editor of sports and business.
   
   Brenner?s drinking buddy, Senior Editor for Readership Bill Gaspard, mentioned his plans to resurrect the Union-Tribune?s afternoon edition. From here the two came up with the idea of an Olympics ?extra.?
   
   So, each late morning starting Sept. 15, the newspaper published nearly 50,000 copies of a special edition, featuring an eight-page Olympics wrap-around section. The edition produced a ?robust? increase in single-copy sales, according to the paper.
   
   A small crew for the special section came to work at about 1 a.m. and began sifting through the Olympics news that came too late to make the morning edition. The editorial deadline was 7:45 a.m., and the special edition hit the streets by 10 a.m., Brenner said, including about a dozen events that people would be ?seeing on NBC that night.?
   
   Much of the section?s success was due to promotions, Brenner said. TV and radio ads appeared, and the paper?s advertising firm blanketed San Diego County with rack cards and roving billboards on trucks. ?You?re used to getting the paper in the morning, and this is a break in the routine," said the ad firm?s president, Michael Mark. ?We wanted to align it with another routine.? Lunch anyone?