Irene Brenner This is Me

 Web References

1. 1. Mission Nutrition

   www.missionnutrition.ca/englis - [Cached]

   Published on: 7/12/2002   Last Visited: 3/13/2003

   Irene Brenner, Executive Director, MediaWatch

2. 2. MediaWatch

   www.mediawatch.ca/archives/gmm - [Cached]

   Published on: 2/22/2000   Last Visited: 8/5/2005

   Irene Brenner: Executive Director MediaWatch 416-408-2065

3. 3. PROFITguide | PROFITcentres | Sales & Marketing

   www.profitguide.com/sales/issu - [Cached]

   Published on: 10/1/1999   Last Visited: 6/16/2001

   Irene Brenner , executive director of MediaWatch , agrees.
   ...
   Brenner says MediaWatch received a slew of complaints from both men and women regarding a recent Salon Selectives shampoo ad. The TV spot features a young woman imagining her partner as a hot , hunky ironman , when he's really an overweight couch potato. In fact , it's her partner's burp during her fantasy that brings her crashing back from fantasy to reality. That's supposed to be funny , only that's what advertisers have been doing to women all along - stereotyping them , Brenner says. Men have been offended by that , and for good reason..
   
   Still , even backlashes can backfire. Due to the front-page controversy over the TTC's poster ban , Gibson's columns received more notice than ever. The Sun milked the fracas through several news stories , while the ban also served as fodder for a number of Gibson columns , a contest promotion and , says Gibson , hundreds and hundreds of letters to the editor.