Willie Brennan

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  www.formmag.com/issues/march08/page20.stm - [Cached Version]
  Published on: 3/1/2008    Last Visited: 4/17/2008  

  That's not true, says Willie Brennan, owner of Custom Print Now, Columbia, Md., who builds custom websites for print sellers' customers."The website is essentially your showpiece.It's where people go first," he says.
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  "We're not talking just uncluttered," Brennan emphasized."I mean the virtually naked type of simple, like Google or TurboTax.Keep visitors focused on just one thing."To achieve this, Brennan built a very simple website of his own that asks users to select one of several different business tracks.Each of the tracks ends up at essentially the same place, so it was minimal work to create.But along the way each vertical track displays only its relevant information."There is no guessing or learning curve involved," he says.
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  "It's not what the print is, it's what print does," says Brennan.

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  ww2.dmia.org/sol_center/ticket/07jul20.html - [Cached Version]
  Published on: 7/20/2007    Last Visited: 8/15/2007  

  Willie Brennan, Custom Print Now SolutionsEffective Email Marketing
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  Willie Brennan, Custom Print Now Solutions

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  www.printsolutionsmag.com/issues/august07/page68.stm - [Cached Version]
  Published on: 10/15/2007    Last Visited: 10/15/2007  

  Willie Brennan, Custom Print Now Solutions
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  Willie Brennan, Custom Print Now Solutions

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  www.printsolutionsmag.com/issues/august07/page98.stm - [Cached Version]
  Published on: 8/1/2007    Last Visited: 10/15/2007  

  Willie Brennan, Custom Print Now Solutions

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  DMIA - New DMIA Members - [Cached Version]
  Published on: 2/12/2006    Last Visited: 5/22/2008  

  Willie Brennanwillie@customprintnow.com

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  PODi - [Cached Version]
  Published on: 11/17/2008    Last Visited: 11/17/2008  

  Willie Brennan, Owner

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  PODi - [Cached Version]
  Published on: 7/19/2006    Last Visited: 11/6/2008  

  Willie Brennan, President, Custom Print Now

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  Print Solutions Magazine - [Cached Version]
  Published on: 3/21/2006    Last Visited: 3/21/2006  

  Willie Brennan's latest career move had a rough takeoff.
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  The sole focus of his company is to provide clients with web-to-print solutions, and many customers weren't ready to buy what he was selling.Lately, however, business has been cruising along in a slipstream of technology-driven print marketing. An expert in developing custom applications, Brennan finds himself increasingly in demand by end users, manufacturers and other distributors."I can speak of successes today, but two years ago, there were no successes," he says."There is just now a sweet spot where all the technology, price points, and the need on the customer side are coming together."
  
  There is just now a sweet spot where all the technology, price points and the need on the customer side are coming together.Willie Brennan, presidentCustom Print Now Solutions
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  Brennan proposed an online storefront solution that allowed templates of fliers, for instance, to be populated with local address information when individual users logged on and placed an order.
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  Brennan hired a programmer to develop and manage the web-to-print technology aspect of his business while he concentrates on selling solutions.Some of his best partners have been other distributors who don't have the resources or the willingness to offer technology solutions."If they have the prospect with the need, I can shorten the sales cycle a lot," he says."I'll be responsible for the front-end technology, and they'll be responsible for the print.They'll find a deal, we'll partner and split revenue."Brennan adapted his business model from one he used as a salesperson for Quest Communications.Nine of the reps in his office sold standard voice and IP products to companies in the Baltimore-Washington area.Brennan, on the other hand, sold high-end web hosting and custom applications that involved a longer sales cycle.If one of the other reps uncovered a need for those applications from their clients, they would call Brennan in to make the presentation and sell the system.Then they split the commission. Brennan envisions a variety of industries and markets applying the technology he offers, but the nonprofit sector has been a particularly fertile niche.He worked recently with one national nonprofit company to develop a background premium program.When most nonprofits pursue direct-mail fundraising programs, they appeal to potential donors with a gift, such as custom address labels.Brennan's solution allows potential donors to give money online.

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  Print Solutions Magazine - [Cached Version]
  Published on: 5/11/2006    Last Visited: 5/11/2006  

  Willie Brennan President Custom Print Now Solutions

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  piworld.com • Printing Impressions (12/1/05): DIGITAL... - [Cached Version]
  Published on: 12/1/2005    Last Visited: 12/20/2005  

  Willie Brennan, of Custom Print Now Solutions, discussed the intricacies of building a Web-to-print model.He has learned that the user interface must be very simple and should include an 800 number for users having problems.
  
  Brennan also advised solution providers to negotiate who pays the upfront development costs and to try to build price reviews/increases into long-term (3-5 year) customer contracts.With more and better off-the-shelf software solutions now available, he believes it has become easier and less risky to get into the Web-to-print game.

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