Mr. Bob Brennan

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  www.starlinkworldwide.com/html/news/02-01-02.html - [Cached Version]
  Published on: 1/2/2002    Last Visited: 3/27/2007  

  "Cole Taylor has served this region for 70 years, building a remarkable reputation in the process," said Bob Brennan, president of Leo Burnett Worldwide.

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  www.houblon.net/spip.php?article2825 - [Cached Version]
  Published on: 10/10/2008    Last Visited: 8/17/2008  

  Miller tapped Bob Brennan, a former executive at Starcom and Publicis sibling Leo Burnett USA, as director-marketing services early last year.
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  But following the appointment of Tom Long as chief marketing officer, Mr. Brennan was given a different title, reportedly because of differences with Mr. Long.
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  The review is being managed by Mr. Brennan, now director of strategic projects, and Media Director Dave Genel, also a former Starcom executive.

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  www.starlinkworldwide.com/html/news/06-11-00.html - [Cached Version]
  Published on: 11/6/2000    Last Visited: 3/27/2007  

  The 15-month-old unit is the brainchild of Bob Brennan, now chief operating officer of Starcom MediaVest Group and as of Jan. 1 president of Leo Burnett Worldwide, and Jack Klues, CEO of Starcom MediaVest.
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  "We were all scheming how do we make the business grow faster," said Mr. Brennan, who likened new business to fishing."The more hooks you put into the water, the more fish you get.StarLink was just another hook in the water."
  
  While a confluence of factors -- from a media brain drain in smaller shops to industry consolidation -- enabled the creation of StarLink, what drove its growth was Mr. Brennan's desire to grow Starcom.
  
  Managing ConflictsWhile few media agencies operate this way, the concept isn't new.Interpublic Group of Cos.' Initiative Media Worldwide has been buying on behalf of agencies for years, since it was called Western International.Mr. Brennan, however, said clients approached him looking for similar services, prompting him to move into that business as well.
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  Brennan and Klues recruited Bob Kubis, a veteran of Chicago agencies Leo Burnett USA and FCB Worldwide, as president of StarLink in July 1999.
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  "They don't want Starcom or StarLink to be the Trojan horse," Mr. Brennan said.
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  "We think we can get 25% of that market," Mr. Brennan said.
  
  StarLink 's first-year growth was spawned by sticking close to home and focusing on Midwest agencies.

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  www.mondera.com/about/9_16.asp?mscssid=GLZNDRFJGMJKZGJS - [Cached Version]
  Published on: 9/16/1999    Last Visited: 9/18/2008  

  "Selling luxury items on the Internet creates unique challenges that aren't an issue with traditional outlets," said Bob Brennan, Starcom Worldwide chief operating officer.

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  www.starcomworldwide.com/headlines/articleView.asp?view - [Cached Version]
  Published on: 5/3/2002    Last Visited: 5/3/2002  

  Ask Bob Brennan about Starcom Media Services, a unit of Leo Burnett Co., Chicago, and he's quick to tell you what Starcom is not: "We're not a branded media department.We are a separate media specialist company.
  
  Then Mr. Brennan, Starcom's president, explains the history behind the unit, which was formally christened in April.
  
  "It grew out of an assignment I had to look at the best media practices around the world and develop a comprehensive business plan to ensure that the Leo Burnett Co. would always be one of the preeminent media companies in the world."
  
  Importantly, Mr. Brennan, 39, says, neither he nor Starcom Chairman Jack Klues report to general agency management.
  
  "We report into Roger Haupt, the CFO of the Burnett holding company."
  
  That means Starcom can cut through the red tape and quickly invest in tools such as the Super Midas and Spot On "optimizer" software.
  
  "I can invest in our research projects without having to ask anybody," Mr. Brennan explains."We have to meet objectives of our business plan, but how we do that is Starcom's business."
  
  Merger Talks
  
  Starcom's independence allows it be nimble, a fact attested to by client Miller Brewing Co.In three months, Starcom staffed a 90-person team to work on Miller's media account.
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  Mr. Brennan realized that if Starcom was a separate business and not just a department of Burnett, and was going to be world-class, it could and needed to expand globally, either through mergers or acquisitions.Thus was born the current talks with MacManus Group about a global media alignment between the two companies.
  
  Agencies pursue scale to lower overall cost structures, he says.
  
  "Media buying assignments are increasingly becoming commoditized, in terms of fees," he explains, so we have to have business models that allow us to respond to client pressures and still make a fair return on our investment.The game is going to he played on the strategic front.The true advantage for a client is not saving them 3% on a cost-per-thousand.The true advantage for a client is finding ways their business can grow 5% faster than their competition."

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  www.starcomworldwide.com/headlines/articleView.asp?view - [Cached Version]
  Published on: 5/3/2002    Last Visited: 5/3/2002  

  BK: Guest, Bob Brennan President of Starcom Leo Burnett's media buying unit which was spun off and christened in January, is that right Bob?
  
  BB: Correct, January 1, of this year.
  
  BK: You have a big pulse of what is happening in the wide world of media.What's growing?What's shrinking?
  
  ...
  BK: In our last minute Bob, what are the missed opportunities, the major opportunities that you've grabbed and how do you see your mission?
  
  BB: The major opportunities that we grabbed have been applying great people with the right tools, be it media systems, computer systems, or research, and applying that to clients' businesses and helping them grow.There have been some missed opportunities in terms of some clients we would have liked to work that we haven't been able to work with, but right know we're coming off one of the most successful years in our history.So the missed opportunities aren't in the forefront right now.
  
  BK: In our last half-minute, how do you see your mission?
  
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  BK: Bob Brennan - President of Starcom, Leo Burnett's media unit.Thanks so much for joining us.

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  www.starlinkworldwide.com/html/news/28-03-00.html - [Cached Version]
  Published on: 3/28/2000    Last Visited: 3/27/2007  

  "Starcom management identified an opportunity to extend our media expertise to a relatively untapped market," said Bob Brennan, Starcom Worldwide chief operating officer.

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  www.bcom3group.com/companies/agency_burnett.asp - [Cached Version]
  Published on: 2/24/2000    Last Visited: 5/12/2002  

  Robert Brennan, president, Leo Burnett Worldwide

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  thehiddenpersuader-english.blogspot.com/2003_10_01_theh - [Cached Version]
  Published on: 10/1/2003    Last Visited: 9/17/2004  

  CHICAGO (AdAge) -- After nearly three stormy years, Bob Brennan is out as president of Leo Burnett Worldwide, the Publicis Groupe ad network announced this afternoon (October 01, 2003).

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  Adweek Online - [Cached Version]
  Published on: 9/28/2000    Last Visited: 9/29/2000  

  Stephen Gatfield, group president of Burnett's Asia/Pacific region, becomes the agency's worldwide chief operating officer ; Bob Brennan, chief operating officer of Starcom MediaVest Group, becomes president of Leo Burnett Worldwide.

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