Amy R. Brenna

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  www.brennaconsulting.com/bio.html - [Cached Version]
  Published on: 8/22/2008    Last Visited: 8/22/2008  

  Amy R. Brenna, President and Founder of Brenna Consulting
  
  Amy Brenna is the founder of Brenna Consulting, a provider of management consulting to a diverse clientele of business and home clients as well as nonprofits that want to become more effective and efficient through better organization and improved processes.
  
  During more than 15 years as a marketing executive prior to launching Brenna Consulting, she managed integrated marketing programs in acquisition, retention, loyalty and branding at American Express, Time Inc./ FORTUNE Magazine, Comcast Cable, and Rosenbluth International.
  
  In each of these positions, goals were exceeded -- at American Express, 135% of acquisition goal; at FORTUNE, the highest renewal rate in a decade; at Comcast, the first customer loyalty program in the history of the company and one of the first in the cable industry.While at FORTUNE, Amy received a Time Inc.Marketing Achievement Award.
  
  Recognizing the growing importance of the technology sector, in 1996 Amy joined Rosenbluth International as the global General Manager of two software products and one database service.She led a team that successfully built the first Windows product in the history of Rosenbluth, and was given the additional responsibility to develop a training program and hire marketing, sales, and consulting personnel for Rosenbluth.Sales of the software products exceeded goal by 10%.And she received a Rosenbluth Outstanding Achievement award.
  
  Amy was a Worldwide Management Supervisor at Ogilvy & Mather and Wunderman.She managed direct response and strategic planning for AT&T, Citibank credit cards, GeoCities, and IBM software.Most notably, she designed and implemented a segmented marketing program for Lotus software.
  
  In 2000, she launched a management consultancy for organizations in the private and voluntary sectors.During the past eight years, her consultancy expanded to include strategic planning, branding, advertising, marketing, and PR for technology startups as well as Deutsch, Chiat Day, and Rapp Collins.Other business and nonprofit clients include Home Depot, Yahoo, Comcast, DirecTV, PersonalsTrainer.com, and Baby Buggy.In addition, numerous individual clients as well as small businesses have benefited from efficiency coaching that has helped them better organize their homes and corporate offices, to more effectively use human, financial, and time resources, and to reengineer their business processes.
  
  Amy has designed and conducted Project Management and Time Management seminars for nonprofits such as Community Resource Exchange and The Robert F. Wagner Graduate School of Public Service at New York University.And she has taught customer loyalty and creative development seminars at New York University and companies including Time Inc.
  
  Her educational background includes a BA from Tufts University, an MA in Anthropology from Indiana University, and an MBA in Marketing and International Business from New York University.

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  www.brennaconsulting.com/home/chicagotribune.html - [Cached Version]
  Published on: 3/31/2006    Last Visited: 8/22/2008  

  Amy Brenna, president of Brenna Consulting, a New York City-based professional organizing company, suggests hiring a mover first in order to avoid not being able to move on your chosen date.
  
  When interviewing prospective movers, Brenna says find out if there are materials they will not move (chemicals, plants, etc.) so you can make alternate plans, and ask them about large items that might require special packaging.
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  If you don't do anything else, properly label your boxes with a list of the contents and the room it should be placed in, says Brenna.
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  Amy Brenna
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  Amy Brenna
  
  Phone: (212) 387-8536

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  www.brennaconsulting.com/home/references.html - [Cached Version]
  Published on: 8/22/2008    Last Visited: 8/22/2008  

  Amy and her team helped make the most of a birthday gift certificate I gave to my Mom.From somebody who understands closet organization, I can sincerely say that Amy is the best at what she does."
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  Amy Brenna allowed me to accomplish in a few months what I had not been able to do for myself in over five years.She helped me transform piles of disorganized graduate school papers into neat and usable files to help me as I move from dissertation to book.
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  Amy Brenna has changed my life.I have a wonderful and full life and live in a wonderful and full (stuffed to the rafters!) apartment with not much extra time to organize and declutter.My apartment is small, not much storage, and it seems as if my "stuff" was taking over and I was becoming overwhelmed.Amy came in and organized everything for me.She is firm when it comes to tossing things out, but she is also compassionate and understands those certain emotional holdouts we all have with the pieces we cannot part with.What would have taken me at least a year to accomplish, Amy did in a matter of weeks.If you feel overwhelmed by all your "stuff" and just don't know where to start in order to "dig out," I highly recommend Amy - she will give you your life back, and you will finally be able to enjoy your apartment.It is worth every single penny spent. - K.K.
  
  This Type A personality felt totally challenged by the thought of moving.My world was being disrupted; everything so neatly in its place was going to be dislodged and chaos was certain to follow.That's when Amy arrived.She looked over the home I was leaving and the place I was moving to (I couldn't possibly think of it as home).
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  Between Amy and Kevin, my computer systems have been upgraded, my day-to-day routines have been modernized with the help of a Palm, and most importantly, I enjoy walking into my office ... sans paper piles!
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  So I called about 10 different professional organizers and Amy Brenna seemed heads above the rest, especially because she was very tech savvy herself.
  
  What I needed was someone to translate their skills of organizing physical workspaces, to organizing my virtual workspace.Amy made the transition no problem and helped me completely restructure the way I was organizing my system.In fact, she had a couple of suggestions which at first glance seemed very hard to accomplish technically, but were AWESOME in practice.I figured out how to build all the aspects she suggested, and it has become my foundation.
  
  Interestingly, a week before I contacted Amy, one of my clients told me he had just hired a great professional organizer, although he had never told me her name.When Amy was working with me, she noticed his name and said "I just organized him last week!"
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  Amy arrived, and soon my office was cleaned up and organized with a new filing system and storage of rarely used records and mementos.We set up a system to manage bills and appointments.She also helped me reorganize the way I did things, like handling mail and other routine tasks, so I can stay organized.It's hard to express the enormous feeling of relief and freedom I feel today.Without Amy, none of this would have happened.Ever."
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  Amy Brenna
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  Amy Brenna
  
  Phone: (212) 387-8536

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  www.brennaconsulting.com/trentontimes2.html - [Cached Version]
  Published on: 5/30/2007    Last Visited: 5/30/2007  

  By Amy Brenna
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  When my sister told me she was hosting Thanksgiving again this year, I was flabbergasted.It's true, she's the only one of my brothers and sisters who's married and living in a big house, so perhaps she feels like she's the one who should gather the clan together at the holidays.
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  Amy Brenna
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  Amy Brenna
  
  Phone: (212) 387-8536

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  www.brennaconsulting.com/home/press.html - [Cached Version]
  Published on: 2/25/2006    Last Visited: 8/22/2008  

  Amy Brenna
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  Amy Brenna
  
  Phone: (212) 387-8536

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  www.brennaconsulting.com/home/timesunion.html - [Cached Version]
  Published on: 1/15/2006    Last Visited: 8/22/2008  

  Amy Brenna, president of Brenna Consulting, a New York City-based professional organizing company, suggests to avoid not being able to move on your chosen date, especially in the summer, hire a mover first."There is a reason it's called 'peak time,' she says.
  
  When interviewing prospective movers, Brenna says find out if there are materials they will not move (chemicals, plants, etc.) so you can make alternate plans, and ask them about large items that might require special packaging.
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  Amy Brenna
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  Amy Brenna
  
  Phone: (212) 387-8536

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  www.brennaconsulting.com/home/resident.html - [Cached Version]
  Published on: 8/1/2005    Last Visited: 8/22/2008  

  Fortunately, Amy Brenna, a professional organizer, founder and owner of Brenna Consulting, who works out of her home office near Union Square, is around to help.
  
  For about 10 years, Brenna worked as a marketing and advertising executive for Fortune 500 companies where she managed multimillion-dollar accounts and helped make complex projects manageable.Five years ago, she began her new business: making space for average New Yorkers.
  
  When Brenna arrives at a new assignment, her basic work tools are a pen, a pad and a tape measure.For the first two hours, she and her client talk through what needs to be done."We work together and come to an agreement.We both have to be comfortable with each other.They have ideas, and I respect that," she says.
  
  Next, Brenna rolls up her sleeves and goes to work.
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  A couple of years ago, Brenna worked with a music composer who lived in a spacious studio for 25 years with a grand piano, office space, filing cabinets and books."He was creative and a little absentminded," she recalls.She found socks and laundry on the piano, an exercise tape on his piano and filing cabinets full of scores of music.It took 10 visits before the project was complete.
  
  On other assignments, Brenna has found mail in the bathroom, used coffee filters on a desk and $2,500 in cash in a book about Gandhi."You never see it all," she says.
  
  Brenna has two easy-to-follow tips to organize a studio: "One, set aside defined areas for specific activities.
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  Amy Brenna
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  Amy Brenna
  
  Phone: (212) 387-8536

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  www.brennaconsulting.com/home/nypost.html - [Cached Version]
  Published on: 12/14/2005    Last Visited: 8/22/2008  

  Amy Brenna is a master at organizing spaces, from town houses on Park Ave. to East Village walkups.
  
  When New York's unique living spaces become too hard to manage, Brenna Consulting comes to the rescue.
  
  Brenna works with her clients and tackles their emotional and physical clutter, everything from dealing with paying bills late because they're buried in a pile, to not being able to invite people over because there's nowhere to sit.
  
  "I see a difference in people afterwards.Their facial expressions change and even their posture improves," she says.Brenna suggests at least a two-hour session to get started.
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  Amy Brenna
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  Amy Brenna
  
  Phone: (212) 387-8536

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  www.brennaconsulting.com/home/abcnews.html - [Cached Version]
  Published on: 7/10/2005    Last Visited: 8/22/2008  

  Amy Brenna
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  Amy Brenna
  
  Phone: (212) 387-8536

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  Smooth move -- Page 1 -- TimesUnion.com - [Cached Version]
  Published on: 1/15/2006    Last Visited: 1/15/2006  

  Amy Brenna, president of Brenna Consulting, a New York City-based professional organizing company, suggests to avoid not being able to move on your chosen date, especially in the summer, hire a mover first."There is a reason it's called 'peak time,' she says.
  
  When interviewing prospective movers, Brenna says find out if there are materials they will not move (chemicals, plants, etc.) so you can make alternate plans, and ask them about large items that might require special packaging.
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  There is a lot to do when moving; Brenna suggests printing blank calendar(s) to keep track of moving responsibilities.

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