Brian Breneman

Dennis Casey, left, introduces Brian Breneman.
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Dennis Casey, left, introduces Brian Breneman.
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Dennis Casey had Brian Breneman as his guest speaker at a recent Fulton Rotary Club meeting.
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Breneman is the Director of Marketing and Community Relations at A.L. Lee Memorial Hospital.

He gave a slide presentation and spoke of some of the newer programs at the hospital including improvements to the Pulmonary Unit and the addition of the county's only Sleep Lab.

He also talked of some community service programs such as a Clinicians Speakers Bureau and a Freedom From Smoking Program.

He told of the MASH camp for middle school students to expose them to healthcare careers.

He spoke of the Registered Nurse program the hospital has worked with Cayuga Community College to provide with the hope of providing job opportunities locally.

Hospital update Dennis Casey had Brian Breneman as his guest speaker at a recent Fulton Rotary Club meeting.
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Breneman is the director of marketing and community relations at A.L.

Brian Breneman - Director Marketing and Community Relations - (315) 598-6946e-mail: brian.breneman@allee.org

Brian Breneman has recently joined the staff of A.L. Lee Memorial Hospital as director of marketing and community relations
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Formerly senior consultant for marketing and strategic planning at a Syracuse area hospital, Breneman has worked in healthcare for more than 20 years.He holds a bachelor's degree in economics from Dartmouth College and a master's degree in Health Finance and Management from the Johns Hopkins School of Public Health.

His career includes stints in Mexico, where he coordinated distribution of medical supplies to field hospitals during the Mexico City earthquake of 1985, and in Montevideo, Uruguay, as project specialist for the United States Agency for International Development.

The other members of the coalition are: Morris Sorbello, chair, Oswego County Legislature; Fran Lanigan, interim Health and Human Services commissioner; Dennis Casey, executive director, A. L. Lee Memorial Hospital, Fulton; Brian Breneman, community relations director, A. L. Lee Memorial Hospital; John Gosek, mayor of Oswego; Michael Stafford, mayor of Fulton; Corte Spencer, administrator, Oswego Hospital; Robert McKinstry, operations, Oswego Hospital; Jeff Coakley, director of marketing and community relations, Oswego Hospital; Terry Gorman, chief executive officer, St. Luke's; Michael Treadwell, executive director, Operation Oswego; Jan Resnick, Oswego County Opportunities; Ellen Holst, director, Health Division, OCO; Margaret DeLorenzo, practice manager, OCO; Marianne Hicks, regional community director, BlueCross/BlueShield of CNY (Excellus).

It's a 1.4, 1.5 million dollar project," said Brian Breneman, director of marketing and community relations.

Brian Breneman, the hospital's director of marketing and community relations, said that in 2002 A. L. Lee Memorial was the annual Healthcare Innovation Award Winner for the Home Blood Draw Program for home bound-patients.In its unanimous vote, Iroquois Healthcare Alliance, the trade association for 58 New York state hospitals and health systems, referred to this program's benefit to the community; its vision and innovation; its enhancing effectiveness of healthcare services; and potential applicability to other healthcare providers.

Breneman said that 2002 also saw the acquisition and successful implementation of a $1.4 million Meditech Information System in the hospital.It is "one of the premier integrated hospital information systems in the industry," enabling doctors and nurses to access clinical information, medications, and patient history within seconds.Part of the project involved the creation of a multimedia education center for computer training and medical research to provide thousands of hours of training needed for hospital using the new system.

Another success was the implementation of the patient centered care project in October.This program was implemented to coordinate all patient care service through the bed side nurse, thus eliminating the traditional med distribution nurse.According to Breneman, this project resulted in more efficient service and more time for nurses at the bedside.He added that the "new nursing paradigm was supported by the installation of the advanced Omnicell computerized medication distribution system."

Breneman said that A. L. Lee Memorial Hospital had three goals for 2003.A new telecommunication system which will enhance telephone access both for patients, departments, external providers, and families will be installed this year.

A second goal is to play a key role in the new nursing RN degree program offered at Cayuga Community College ­ Fulton Campus.According to Breneman, A. L. Lee will provide clinical training and experience on-site, thus eliminating the need for nursing students to leave the county to become RNs.