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Published on: 12/1/2007
Last Visited: 12/1/2007
Oana BranzeiAssistant Professor, Strategy
Oana Branzei is Assistant Professor of Strategy at the Ivey School of Business.As an academic, teacher and consultant, Oana enables executives and students to successfully transform local and global tensions among economic, social and environmental sustainability into future sources of competitiveness.Her current research initiatives explore the origins and processes of sustainable advantage, the formation of path-breaking strategies and capabilities, and the creation and diffusion of pro-poor, for-profit business models.
Prior to joining Ivey, Oana was part of the faculty at the Schulich School of Business, where she taught in the MBA and the PhD programs, the Kellogg-Schulich Executive MBA and the Sustainable Enterprise Academy.Dr. Branzei was also a Deputy Director of the Erivan K. Haub Program in Business and Sustainability, and an executive member of the Institute for Research and Innovation in Sustainability at York University.She earned her PhD from the Sauder School of Business at the University of British Columbia, where she was an adjunct faculty and research fellow with the Forest Economics and Policy Analysis Research Unit, the Center for International Business Studies and the W. Maurice Young Entrepreneurship and Venture Capital Research Center.Oana holds an HBA in foreign trade and international relations from "A.I.Cuza" University in Romania and got her MBA from the University of Nebraska.
Oana is a multiple research and teaching award winner, whose work has appeared in several leading academic journals, including Strategic Management Journal, Strategic Organization, Journal of Business Venturing, Organizational Behavior and Human Decision Processes.Her research projects have been supported by grants from Canada's Social Sciences and Humanities Research Council, The International Development Research Centre (IDRC), and the Investment Climate and Business Environment Research Fund (ICBE RF).
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Branzei, O., and Thornhill, S. (2006).From Ordinary Resources to Extraordinary Performance: Environmental Moderators of Competitive Advantage, Strategic Organization, 4(1): 11-41. Branzei, O., and Vertinsky, I. (2006) Innovation Pathways to Product Innovation Capabilities in SMEs, Journal of Business Venturing, 21(1): 75-105. Branzei, O., Ursacki, T. J., Vertinsky, I., and Zhang, W. (2004) The Formation of Green Strategies in Chinese Firms: Matching Corporate Environmental Responses to Individual Values and Principles, Strategic Management Journal, 25:1075-1095. Branzei, O. (2002).Cultural Explanations of Individual Preferences for Influence Tactics in Cross-Cultural Encounters, International Journal of Cross Cultural Management, in Meni Koslowsky (Ed.) ISSWOV Special Issue, 2(2): 203-218. Zietsma, C., Winn, M., Branzei, O., and Vertinsky, I. (2002).The War of the Woods: Facilitators and Impediments of Organizational Learning Processes.British Journal of Management, Special Issue, 13: S61-S74.