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Published on: 3/6/2006
Last Visited: 3/12/2007
Krista Bradford remembers the precise moment she first encountered ageism.She had worked as a television reporter and anchorwoman for more than two decades with top jobs in major markets and network news magazine shows.
She had just turned 40, she says, when she went to see an agent at William Morris.
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Bradford used her experience to build a new career.
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Experience is a selling point only if you let people know you have it, says Bradford.
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"Something I hear a lot from clients is, 'Are they high-energy?'" says Bradford.
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Bradford says she's talked to people whose fears of ageism have them considering everything from dyeing their hair to more extreme measures like plastic surgery.If it gives you confidence, she says, go for it, but be careful not to do anything unnatural or so radical it says you aren't comfortable with who you are.That goes for wardrobe as well.You may want to get some advice on updating your look, but remember, she says, succeeding is "a matter of emotional and mental state, experience and leadership.It's about that, not about a number."
Master Computer Skills
If you want to work in the New Economy, you have to prove you belong there, and nothing says more about your qualifications than your computer skills."Not having an e-mail address or not being able to attach a resume to an e-mail can make a candidate look uninterested," says Bradford."Take a computer course if you don't have the confidence.Get an e-mail account and learn to use it well, surf the Web and get familiar with the territory where you say you want to be."
Make sure your resume and the way you send it reflect your computer skills."Only people who don't get it mail their resumes," says Bradford.
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"Mentoring doesn't have to be about an older person teaching a younger one," says Bradford.
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Bradford finds older job candidates themselves are more likely to raise concerns about age than hiring companies.Older folks often say they fear their experience makes them more expensive, a topic Bradford has written about on a Web site she developed out of her TV experience.
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New Economy companies do tend to have management teams that are, on average, younger than those in bricks-and-mortar companies, says Bradford.But that doesn't mean she inevitably winds up presenting to candidates who are older than her clients.
"We often recruit executives who are older than the CEO, but it's because I've worked with brilliant young CEOs who want to recruit experience.The real issue for them isn't ageism or avoiding the appearance of ageism.It's trying to find the right balance among team members," says Bradford.
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