Jim Boyle

"We got a sense of what core values [are here], what makes Midtown different that anywhere in the region, or anywhere in Detroit, for that matter," says Jim Boyle, vice president of integrated marketing for Lovio George.
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Source: Jim Boyle, Lovio George

Q&A with Jim Boyle
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Q&A with Jim Boyle
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Jim Boyle, 39, takes a break on the Dequindre Cut under the Lafayette Avenue overpass. He's vice president of integrated marketing for Lovio George Inc., which worked with the Detroit Riverfront Conservancy on the mile-long urban trail that connects the riverfront and Eastern Market.
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Boyle on the Dequindre Cut near the Lafayette Avenue overpass.
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You'd be hard-pressed to find a more passionate Detroiter than Jim Boyle.

Born in the city, though raised in small-town Port Austin, Boyle today makes his home in Detroit's West Village and works from an office in Midtown.

The youngest of four sons of born-and-bred Detroiters, Boyle says his passion and commitment to the city is hard to avoid.
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Eight months ago, Boyle, 39, accepted a vice president of integrated marketing position at Lovio George Inc., where he helps clients like United Solar Ovonic, the world's largest producers of flexible solar panels, and Midtown Detroit, communicate their value through marketing programs.

Lately, Boyle's been working with the Detroit Riverfront Conservancy to open the Dequindre Cut on May 14; The Parade Co. on the Target Fireworks on June 24; launching new creative positioning for the Detroit Symphony Orchestra brochures and blog; and promoting a new cocktail hour for Michael Symon's Roast starting May 11.
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Boyle came to Lovio George after making a name for himself as director of marketing at the Detroit Institute of Arts, where he worked for nearly 10 years.

There he worked on major branding campaigns like "Let Yourself Go," which earned 11 Addy Awards - five gold and six silver local and regional. He also wonInternational Association of Business Communicatorsdesign awards for integrated museum brochures. Beyond that, Boyle was instrumental in the two of the most attended exhibitions in the museum's history: "Van Gogh: Face to Face," and "Degas and the Dance."

After graduating from Michigan State University in 1991 with a general business degree, Boyle moved to Chicago where he was regional manager for a sports marketing firm before heading home. Prior to his stint at the DIA, he was a manager at the Detroit Public Library, where he helped shape brand communications across 26 branches.

Today he shares his restored home (by his own hands) with wife, Mary, a writer and the creative director for Jack Morton Worldwide Inc. in Troy, and their three children, son Finnian, 8, "a lover of graphic novels and mammals," and two daughters, Frances, 5, whom he calls "a serial hugger," and Lucinda, 3, who's "very funny but has a 3-year-old mean streak when you get on her bad side."

And until last month, they counted a 10-year-old Rhodesian Ridgeback among family. "She is greatly missed," Boyle says.

Comparisons to the van Gogh exhibit are inevitable, although the subject matter and styles of the artists are different, said Jim Boyle, DIA marketing manager.

There is one striking similarity.

"This exhibit puts Detroit in the international museum spotlight just as van Gogh's portraits did," he said.

By: Jim Boyle
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Jim Boyle is a Thumb-native and vice president of integrated marketing with Detroit-based Lovio George. He could live anywhere ... and yet ... he's chosen Detroit's West Village neighborhood on the East Side. Find more on The Villages here. Send feedback on this story here.

"It's a nice atmosphere," said Jim Boyle, director of marketing at the DIA."There's lower lighting.It's something different."

The monthly program was created to draw new and younger visitors to the DIA.The first Marble Lounge event brought in 380 people and, as Boyle said, fostered "an eclectic mix of people looking for something to do downtown."

"We're going to try to create a lounge environment with a bar," said Jim Boyle, the DIA's marketing director."As we move into the future, the DIA is very interested in getting new audiences into the building.This is one of the ways we think we can do that."First Fridays, featured some of those types of social events, mixed with drop-in workshops and art demonstrations for the family along with live jazz and other music.

That event series, which still is seeking a sponsor, will continue under a new name, "Friday Night Live," Boyle said.

The DIA has shifted its family programming, some of which took place on Friday nights, to Target Family Sundays, Boyle said.

"Sports are a big part of our culture," DIA Marketing Director Jim Boyle said.
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"There has been a lot of research as to why that happens," Boyle said.
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Boyle, for instance, grew up in Port Austin, Mich., and is a huge Michigan State fan.

"We love our sports around here," he said.

"The new site offers greater and easier access to the DIA's extraordinary resources," said Jim Boyle, DIA director of marketing.

"Our first Marble Lounge in March was a huge success," said Jim Boyle, DIA director of Marketing.

James Boylejboyle@dia.org313.833.7969