Peter Boucher This is Me

 Web References

1. 1. BRAINPOWER N.V.

   www.brainpowerweb.com/pressrel - [Cached]

   Published on: 11/9/2000   Last Visited: 11/3/2003

   Self Trade UK Marketing Director Peter Boucher said: "We chose Brainpower for their good pedigree and experience in fund management.

2. 2. DAB Girds To Get Active In Europe - Institutional Investor Online

   www.institutionalinvestoronlin - [Cached]

   Published on: 4/12/2002   Last Visited: 4/12/2002

   The online broker is introducing a package branded Active to its European sites that will target regular investors, said Peter Boucher, marketing director of Self Trade in the U.K. DAB currently operates under the brands DAB bank and Self Trade in Europe and is in the process of bringing all its operations under the DAB bank banner.
   
   The strategy for Europe is to offer packages that fit specific types of customers, such as regular investors, day traders and long-term savers. The packages will include many elements, such as special deals, trading discounts and exclusive content. Boucher likened the plan to the deals that mobile phone companies offer, which have different charges and free services tailored to suit customers according to their calling patterns. The German operation has already launched packaged deals, with the U.K. business in the process of launching Active and the French arm working on its own version. The broker is also present in Italy, Spain and Switzerland.
   
   In the U.K., the firm has identified two distinct types of investing customer, said Boucher. These are passive clients, who want to pay for a service as and when they use it, and clients that want a single package that guarantees certain rates and levels of service. The launch of Active in the U.K. comes as the firm is working to expand its range of products. Recent additions include limit orders and price alerts, and the firm is looking to introduce overseas dealing.
   
   The broker has started promoting Active by sending out a direct mail shot to its most frequent traders with an offer to register for the service and a chance to win a free holiday. It is following up with e-mails to the rest of its customer base and is also placing prominent banner ads on the site.