Please Note:
This profile was automatically generated using 8 references found on the Internet. This information has not been verified. Learn more...
This profile was automatically generated using 8 references found on the Internet. This information has not been verified. Learn more...
View all 8 references Web References
-
1. Cramer-Krasselt's Matthews stepping down - 2004-04-08 - Orlando Business Journal
orlando.bizjournals.com/orland - [Cached]Published on: 4/8/2004 Last Visited: 4/9/2004
Matthews' replacement, Joe Bouch, was most recently the local director of client service. He has been with Cramer for 10 years, joining the firm after his agency was acquired a decade ago. -
2. One Business Place - Meet the Experts
www.onebp.com/expert/bios.html - [Cached]Published on: 11/11/2000 Last Visited: 2/20/2001
Joe Bouch is the Vice President and Director of Cramer-Krasselt, an integrated marketing communications company. Bouch has been with Cramer-Krasselt for the past five years. Prior to that, he owned BBC Marketing in Winter Park and later Cramer-Krasselt bought his agency. His expertise includes strategic planning, branding and advertising. Your E-mail Address :.
Your Question :
BANKING & FINANCE -
3. Industry News
www.fcplanet.org/2001_09_01_bl - [Cached]Published on: 10/14/2001 Last Visited: 7/15/2002
"The program has been so successful we now have consumers who write the message on cards (when they ship the fruit as gifts)," said Joe Bouch, vice president and client services director of Orlando's Cramer Krasselt, the agency that came up with the camapaign.
Bouch won approval from the Florida Citrus Commission on Thursday to continue the campaign, but with a slightly reduced budget. This year's budget is $450,000, plus $60,000 in DOC printing expenditures. The ad budget last year was $460,000.
Bouch told the commission the agency is planning to concentrate more on promoting Internet sales. In addition to highway billboards and TV commercials urging gift buyers to phone 888-PICK-FLA, Cramer Krasselt has developed a Web site at www.pickfla.com, where you can order fruit from vendors on a rotating basis.
But the send-a-hug message is gone.
The new sales pitch is simply: "Send a sweet gift."
