John S. Boston This is Me

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1. 1. MODERATORS IN THE MARKETS DIRECTORY -- MARKETING RESEARCH, FOCUS GROUPS, FIELD SERVICES, MODERATORS, MARKET RESEARCH FULL SERVICE SUPPLIERS IN THE U.S. AND AROUND THE WORLD

   www.marketsdirectory.com/modmk - [Cached]

   Published on: 6/11/2008   Last Visited: 6/24/2008

   Survey Communications, Inc. [John S. Boston]

2. 2. Embrace complaints as fair warning

   www.businessreport.com/pub/21_ - [Cached]

   Published on: 12/3/2002   Last Visited: 12/4/2002

   John S. Boston, president of Survey Communications Inc., a market research firm in Baton Rouge, operates telephone comment,or complaint,lines for local and national businesses.
   
   He has grown his company by helping executives see their pain-in-the-neck customers as allies.
   
   His clients include restaurants, health care organizations, the Louisiana Office of Tourism, the Louisiana Department of Education and the Louisiana Department of Labor.
   
   The most important part of taking in a complaint, he says, is quite simple: "Be quiet and listen. Part of customer service is allowing customers who are not happy a little time to vent."
   
   While you're listening, he says, try to gently get specifics, such as whether the client has ever experienced the problem before and how often she does business with you.
   
   Keep in mind that the chief complaint might be buried deep within what a person's saying and might even be sandwiched between compliments.
   
   Pay attention. The sooner you resolve the problem, the better.
   
   Granted, it takes awhile to get to the bottom of some glitches. In that case, Boston says, try to take some kind of action,maybe something as small as sending a coupon.
   
   That way, customers will be more likely to stick with you and less likely to tell every Tom, Dick and Harry how harried they are by your bad service.
   
   Learn to love complaints. Here are a few reasons why:
   
   - Complaints cost less than many other types of market research.

3. 3. b5

   www.inregister.com/./b5.cfm - [Cached]

   Published on: 7/7/2001   Last Visited: 2/28/2002

   Our twelve-thousand-plus subscribers are an educated, upscale group according to a recent survey by John S. Boston of SCI. Certainly, women are regular readers. However, SCI verified that 62% of all households had at least one male reader.
   
   Because the publication is so attractive, stitched and trimmed, InRegister remains in the classiest homes and businesses for at least a month thus increasing readership to approximately 60,000 for each issue.
   
   Deadlines for ads to be designed are around the 15th of each month.