SUMMIT Microelectronics - Press Release -
[Cached Version]
Published on: 6/1/2001
Last Visited: 5/12/2009
CAMPBELL, CA -- June 01, 2001 -- Steven P. Borochoff, an industry veteran with nearly 30 years of telecommunications sales experience in both semiconductor and communication systems, has been tapped by Summit Microelectronics Inc. as its new vice president of worldwide sales.
Mr. Borochoff will be responsible for cultivating Summit's global market relationships through growth of Summit's direct, distribution, and representative sales channels.
In addition, he will focus on developing partner programs that enhance the company's level of service to its customers.
...
We look to Steve to architect the alliances and services that will exceed our customers' expectations for both systems knowledge and support."
Mr. Borochoff joins Summit from Radisys Corporation where he had been vice president of sales for the Americas since 1999.
In that position he directed all North American sales activities of embedded computers for the telecommunications and data networking markets.
From 1993 until 1999, Mr. Borochoff held sales management positions at Sun Microsystems, Inc., serving as that company's Americas sales director during the last two years of his tenure there.
Mr. Borochoff held sales director positions at Rockwell Semiconductor Systems Division and Cypress Semiconductor Corporation prior to 1993.
He began his career at Fairchild Semiconductor Corporation.
Mr. Borochoff holds a BSEE degree from Georgia Institute of Technology.