Kirk Bonin

Arista Records has named Kirk Bonin to be their new Senior Director, Mainstream Sales and Marketing.In this capacity, Bonin oversees sales and marketing efforts for all Arista and Arista venture-related pop and mainstream artists and is responsible for single sales.Bonin now functions as liaison with BMG Distribution and Arista's national retail account base in the development and implementation of sales and marketing programs.In addition, he oversees the creation of retail merchandising items.For more information, contact 212-830-2393.