Mr Michael G Bogenschuetz

Merkel still holds forth as chairman and chief executive officer of the firm, but leadership recently changed as Mike Bogenschuetz is replacing the retiring Rich Iverson as president.
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Bogenschuetz, 44, is a Sheboygan native who started with the company in 1980 while a student at North High School and worked his way up the company ladder after obtaining bachelor's and master's degrees at Lakeland College.

Both Merkel and Bogenschuetz cite their talented, dedicated, loyal employees as the reason for the company's success.

Mike Bogenschuetz, vice president of American Orthodontics and an awards judge, said Heritage Veneer Products stood out for its variety of employee-friendly initiatives, including regular updates on the company's progress.

"They really took the time to keep their employees involved in what was going on," he said.

"We were looking for a couple of things," Mike Bogenschuetz, American Orthodontics' Vice-President of Manufacturing, said of the entire lighting project."We wanted to cut our energy costs, cut our maintenance costs and increase the brightness of our facilities for our employees.So we had Orion come in and we did some prototype areas and were able to measure the light output and calculate the savings."

"For us it was really a win-win situation," Bogenschuetz continued.
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Bogenschuetz said that about one-third of the project involved replacing metal halide lighting and the other two-thirds ballasts and tubes in American Orthodontics' 60,000 square foot manufacturing facility.Numerous task lights at workstations ¿ necessary under the old lighting system ¿ had also been removed.

"The results have been good," Bogenschuetz said."We've been very happy with the results and with the award."

Mike Bogenshuetz - Senior Vice President