Ephri Bloch This is Me

 Web References

1. 1. Package Design Magazine--Packaging, Branding and Design News for the flexible, plastic, and corrugated packaging industry

   www.packagedesignmag.com/issue - [Cached]

   Published on: 1/1/2005   Last Visited: 5/21/2007

   "I can't say, 'this is a typical Israeli look,'" says Ephri Bloch, North American manager for Tadbik in Misgav, tucked among the rocky mountains and olive groves of the Galilee region.
   ...
   If there is a common denominator in consumer products packaging, says Bloch, it has to be the way marketers try to walk the balance between conveying a sense of quality as they also try not to look too upscale. "If it looks too fancy, people don't like it," Bloch explains. "Except for cosmetics. That's different."
   ...
   IML technology also keeps pace with constant upgrades in the shapes of molded containers, notes Bloch at Tadbik, in a race for eye appeal between the dairy giants that challenges label designers and manufacturers with sensuous curves that are hard to label.
   ...
   Tadbik developed a set of labels that serve as carry handles to match the needs of Israeli consumers, notes Bloch.