Mr. Ralph Blessing This is Me

 View all 108 references Web References

1. 1. Happi

   www.happi.com/articles/2001/12 - [Cached]

   Published on: 1/26/2006   Last Visited: 1/26/2006

   "Consumers are shifting their priorities to focus more on family, friends and a simpler life in general," said Ralph Blessing, Suave category director.

2. 2. The Hair Care

   www.happi.com/special/dec993.h - [Cached]

   Published on: 1/7/2003   Last Visited: 1/7/2003

   "For 30-40% of consumers, price is still a big discriminating factor in their hair care choices," explained Ralph Blessing, marketing director for Suave. "They believe they can get the same performance at a considerably lower price."
   
   Found in an estimated 40% of U.S. households, Helene Curtis exectutives consider Suave a microcosm of the hair care category, offering more than 60 SKUs that represent the hair care needs of virtually every consumer. "Being a part of Unilever, we have access to a global network that allows us to look at trends all over the world," Mr. Blessing said. "We are ready to jump on the trends even before the competition launches their products. For instance, if L'Oréal launches something in France, we know about it and we're ready to have in the U.S. before they do."
   
   Suave recently restaged its entire brand, adding new formulas, extracting tired products and repackaging everything. New additions include a daily protection shampoo and conditioner and vanilla, almond and silk protein shampoo and conditioner. Suave even introduced a value brand to compete with one of its sister brands.
   ...
   Mr. Blessing said it is not unusual for Suave to offer products similar to those offered by Unilever's other brands and this is in keeping with Suave's main philosophy of offering a similar product performance at a value price. "We consider two things when we introduced a new product," he remarked. "Whether there is a significant need and if we can deliver the same perceived performance as the competition."
   
   Salon Style As Revlon continues to face economic woes, its salon division, which is reportedly on the selling block, continues to churn out niche products to fuel its success. American Crew has recently introduced two lines to target niche categories it feels could fuel growth. The Modern Organic Products (m.o.p.) and d:fi brands cater to the needs to a natural conscience consumer and generation Y, respectively, similar to how the American Crew brand targets males.

3. 3. GroceryHeadquarters.com

   www.groceryheadquarters.com/in - [Cached]

   Published on: 1/1/2004   Last Visited: 1/9/2004

   "Entering the $800 million hair accessory arena is a very exciting and natural step for Suave," said Ralph Blessing, Suave's brand development director.