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 Web References

  1. 1. WAN2TLK? - Forbes.com
    www.forbes.com/businessinthebe - [Cached]

    Published on: 9/13/2006   Last Visited: 9/13/2006

    The techno-stunt convinced 250,000 folks to take the quiz, and 5,000 went on to text-message the Guard, says Andrew Blenkle, account supervisor with Laughlin, Marinaccio & Owens, the ad agency that conceived the promotion and generates $70 million a year in revenue from the Guard.

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