Ms. Martina Blazkova

"The growing popularity of factory automation systems means that drives need to integrate within the wider manufacturing network environment" explains Frost & Sullivan (http://automation.frost.com) Research Analyst Martina Blazkova.
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"The challenge to overcome the threat posed by new entrants will be to prevent these companies from gaining a foothold in the market and changing the market's existing perception," says Ms. Blazkova.
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"This increasing sophistication in manufacturing systems will result in higher average prices, while the shift from AC to DC systems should produce increasing unit shipments for the overall market," observes Ms. Blazkova.However, even in some of the fastest growing areas, end users will have significant power to restrict manufacturer's pricing options.In such a scenario, both the manufacturer's brand and the product's reputation are likely to become critical factors in protecting sales margins."End-user's familiarity with companies and modes of operation are gaining importance, reiterates Ms. Blazkova.