Andre Blay This is Me

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1. 1. writingforfilm.com

   writingforfilm.com/Articles/?p - [Cached]

   Published on: 7/12/2007   Last Visited: 7/12/2007

   The origins of the 20 percent of sales formula can be traced back to the 1970s, when Andre Blay, the owner of Magnetic Video, negotiated with 20th Century Fox to license Fox's feature film library on Betamax.The negotiations between Fox and Blay covered manufacturing, packaging, marketing, and the risk of starting a new industry.The parties agreed that Blay would pay Fox a royalty of 20 percent of sales.

2. 2. Industry History

   www.entmerch.org/industry_hist - [Cached]

   Last Visited: 6/27/2008

   Company founder Andre Blay convinced Twentieth Century-Fox to license him 50 titles for sale directly to consumers.The cost of the license was $7.50 for each video sold, and Blay had to pay a $300,000 advance.Video Club of America marketed itself through a two-page ad in the November 26-December 2, 1977 edition of TV Guide (pages 48-49).The titles, which were available in both the Betamax and VHS formats, included Butch Cassidy And The Sundance Kid, Hello, Dolly!, M*A*S*H, Patton, The French Connection, The King And I, and The Sound Of Music.The videos are supposed to be for home use only, and not for rental.Membership in the club was $10.00 and the price of the videos was $49.95 each.Thirteen thousand people respond to the ad, and Blay recoups his initial investment in just two months.
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   1979 - 20th Century Fox buys out Andre Blay for $7.5 million.Blay remains president of Magnetic Video for three more years.
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   November 1981 - The Board of Directors of Magnetic Video Corp. removes Andre Blay as its president.

3. 3. Mackinac Media

   www.mackinacmedia.com/07-18-05 - [Cached]

   Published on: 7/18/2005   Last Visited: 9/25/2006

   "This is the second release in our FIFA World Cup Soccer series, and is one of the most comprehensive collections about the sport available," commented Andre Blay, CEO of Mackinac Media.
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   Founded by Andre Blay, member of both the Home Video Hall of Fame and the Consumer Electronics Association Hall of Fame.Blay, founder of Magnetic Video Corporation, started the home video revolution by releasing 50 Twentieth Century Fox films and went on to found 20th Century Fox's Home Video division and Embassy Home Entertainment, which backed such films as Kiss of the Spider Woman, Cotton Club, Blade Runner and This is Spinal Tap.
   
   Mackinac Media Inc. is headquartered in Farmington Hills, Michigan, with an office in Littleton, Colorado.The company can be found on the web at www.mackinacmedia.com