www.pmq.com/mag/20080102/peppers.php -
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Published on: 1/2/2008
Last Visited: 3/4/2008
Jim Bianco, CEO of Ron Son Foods, a major food supplier in Swedesboro, New Jersey, says his company is meeting an ever-increasing demand for peppers."We began as a processor of domestic mushrooms for the food service and industrial markets," he recalls.
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"I think the popularity of roasted peppers is part of the overall healthy-eating trend," says Bianco, who estimates that his company handled $1 million worth of roasted red pepper sales last year."It's by far our biggest item in the pepper sector.Also, jalapeño peppers are selling better than in past years, because Mexican cuisine has become so popular in this country."He indicates that pepperoncini has also lately grown as a popular item: "Pepperoncini makes a terrific garnish for almost anything.
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"Today's consumer is willing to try new things," Bianco concludes."Years ago, there were people who had never eaten a bell pepper,it just wasn't on their radar.I think salad bars and pizzerias have done as much for bringing peppers into the national consciousness as anything.Even with our line of products, it has taken us a while,we started 39 years ago,to get around to stocking all of the different kinds of peppers."
Bianco says the numbers add up, and he sees the future state of peppers as healthy to eat,and bank on.After all, he points out, he's not selling peppers for his health: "I wouldn't be selling them if they weren't buying."