www.quirks.com/articles/a1992/19920502.aspx?searchID=75 -
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Published on: 5/1/1992
Last Visited: 1/21/2008
"One of our concerns was how customers would respond to the telephone company introducing this type of product," says Rich Bialek, director of credit card services for Ameritech."Beyond that, a host of issues needed to be addressed through research before we could develop a card that would have a strong chance of succeeding."
Multipurpose plastic The Complete MasterCard, jointly issued by Ameritech and Household International, the country's ninth-largest credit card issuer, combines a MasterCard with the features of a telephone calling card, allowing users to shop, pay bills, take trips and make phone calls.
"With this card, our customers can make credit card purchases at over nine million locations worldwide, obtain cash at over 250,000 banks and 60,000 ATMs, and make calling card calls at over two million pay phones in the United States," Bialek says.
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"The principal idea was to make our calling card more attractive by combining it with a credit card," Bialek says.
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"During this stage, we were mainly interested in exploring consumer reaction to the concept of a credit card with a calling card feature," Bialek says.
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"We're very pleased with the response the card has received so far," Bialek says.