in.news.yahoo.com/241/20080826/1274/ttc-lights-camera-a -
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Published on: 8/26/2008
Last Visited: 8/26/2008
"The rapid transition from analogue to digital makes India one of the fastest growing digicam markets in the world, albeit growing from a smaller base, in comparison to China," says Alok Bhardwaj, senior vice-president, Canon India, the category leader.
"Analogues," according to Bhardwaj "are completely over, except in the rural markets.We pulled out of the analogue business last year."The only active player at the moment, according to market reports, is Kodak that offers combo deals ("One camera with two films free") mainly to ensure the survival of its film business."Globally, except for Indonesia and Malaysia, analogues are not on the radar screen of any player," maintains Bhardwaj.