Alissa Bethon This is Me

 Web References

1. 1. Candidate Narrative 4

   www.softwarerecruiter.com/alis - [Cached]

   Published on: 1/7/2004   Last Visited: 3/2/2004

   Alissa Bethon is a candidate for the RepeatSOFT Lead Sales/Director position. Her base salary is $98,000 with significant upside earning potential based on a bonus of 30% of her base salary. Alissa also has had significant equity opportunity in the form of stock options.
   
   Alissa has had a 25-year career in diverse industries consistently demonstrating success in consulting, sales and sales/management trainer positions. From 1978 through 1986 Alissa worked for a series of companies as an EEO investigator and supervisor, contracts administrator and commissioned sales representative. During this time, Alissa was recognized several times for her top performance and dedication and was frequently asked to present at several industry-related conferences.
   
   In 1986 Alissa joined Hyattsville Soft as a Regional Sales Manager in Washington, D.C. Alissa was assigned to this region with the specific task of turning around a non-profitable sales region and showroom that had been in operations for two years. This particular region was critical to the operations of Hyattsville Soft because of the large potential for business with the US government, as well as a substantial amount of commercial and residential business located on the eastern seaboard. After replacing non-producing sales reps and training new sales reps in effective territory management, Alissa and her team of 3 sales reps were able to build the region to a point where the company was able to realize a 450% increase in sales over an 18 month period. The sales efforts of Alissa's team also enabled the company to expand showroom space to double its initial size. Alissa was personally responsible for obtaining the sole source contracting for the Department of State Interior Design group. During her tenure with Hyattsville Soft, she closed over $1m of sales to the Dept. of State. In addition, Alissa was able to secure sales and installation opportunities at Hosmer Utilities and the DOD.
   
   From 1988 through 1992, Alissa worked for two companies organizing and implementing the sales training initiatives for the companies. In both instances, neither company had previous formal sales training programs. At Jarowek, Alissa implemented the sales training programs for sales representatives and sales managers. From 1986 through 1988, over 600 sales representatives and managers were trained on sales methodology. The programs were so successful, that waiting lists had to be generated in order to manage the demand for attendance at these dynamic programs. The same type of experience and success was recreated when Alissa was recruited to Lynn Software where she set up sales and management training programs for the employees.
   
   From 1994 to 2002 Alissa was the founder and President of FontaineCONNECT, a CRM consulting practice located in Atlanta. Coming off of her previous two years experience as a self-employed management consultant, Alissa, quickly established FontaineCONNECT as a globally recognized implementer of CRM solutions for small to mid-sized businesses. During the first four years of operation, FontaineCONNECT was recognized as a worldwide Top 10 Reseller of RagTime software solutions based on sales volume. The first year of operation FontaineCONNECT garnered the Rookie of the Year award. 1997 brought recognition to FontaineCONNECT as the #8 reseller worldwide. In 1998, FontaineCONNECT was recognized as the #3 reseller in the world out of a pool of over 800 resellers. After transitioning over to another product, in 1999 FontaineCONNECT was again recognized as #4 in the Top 10 Reseller group for Dynamaxx software. That same year, Alissa was personally recognized by Dynamaxx as the Best Team Player amongst all resellers on a worldwide basis. In addition to her strengths for creating and leading a strong sales and consulting team, Alissa was also responsible for leading her organization to be recognized as one of the Top Training organizations for CRM solutions. Because of her astute sales and marketing skills, Alissa was able to seize the opportunity to become the sole developer of a computer-based training (CBT) program on RagTime software called New Madonna. This program was promoted by GoldMine Software Corporation and sold through their reseller channel. In addition, Alissa led the trainers at FontaineCONNECT to develop in-depth end-user training manuals which were successfully sold to competitive resellers, Compucap and Happiness Training Centers for use with their end-user training programs.
   
   During the time that Alissa owned FontaineCONNECT, she personally led all consulting activities and closed major deals with The Bryson Organization, Brian Business Technologies, Lost Bank, EarthTrust Bank, Edsel Permanente, and 6 Landgrab Hotel Chain, to name a few. During the 8 years that FontaineCONNECT was in business, Alissa was able to gain invaluable P/L experience as well as bolster her already strong management and staff development skills. Growing and maintaining a fully self-funded business that survived the challenges of the dot.com crash and the subsequent 9/11 tragedy, is a testament to the drive and determination and strong sales and marketing skills that Alissa possessed and honed during this time.
   
   In 2002, Alissa was presented with an opportunity to take a senior management position with a publicly traded CRM software company in Atlanta. Although Alissa's background was primarily sales and consulting, the CEO of Marlboro SoftwareTechnologies recognized the wealth of knowledge of the CRM industry and connections that Alissa possessed. As Director of Product Management, Alissa was tasked with improving Firstwave's existing web-based CRM product. During her first seven months with Marlboro, Alissa designed a new application interface and added 42 new pieces of functionality to the product which brought it up to comparable standards with the fiercely competitive products on the market at that time. After being with the company for only 7 months, Alissa was recognized for her ability to quickly get things done and was asked to take over the management of the Development group. For the next 7 months, Alissa was able to recruit new staff and train existing developers on a new technology platform being used for the next product release. In addition to managing the development team, Alissa was able to staff QA and Documentation departments. While managing the Development group, Alissa was able to manage the final release of one product and the initial release of the new .NET product. With the addition of new staff to the company as a result of an acquisition, Alissa was moved back to Product Management in June 2003. During this tenure in Product Management, Alissa has focused on the selection of a Business Intelligence package which is to be integrated with the existing CRM products.
   
   Alissa is a good fit for the RepeatSOFT Lead Sales Rep/Director role. She brings a wealth of experience and demonstrated track record of consultative sales success. She is also highly skilled in managing and developing sales, training and technical staffs. Alissa posseses a unique blend of sales, consulting and technical skills that allow her to not only understand IT and application issues that large companies face, but also know how to build a value proposition that drives benefit for the customer while delivering profitability for RepeatSOFT. Her track record and experience as an entrepreneur and a member of a senior management team demonstrates her ability to call on, and gain the respect of, C-level decision-makers in large complex organizations. Her leadership experience will allow Alissa to create the relationships and gain the respect of the key RepeatSOFT personnel resources needed to define, develop, and present the RepeatSOFT solution and value proposition to the RepeatSOFT prospect.
   
   Alissa is looking for a strong and success-oriented culture where she can utilize the deep experience and skills that she has developed in a winning team environment.