Ms. Caroline Beteta

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  www.calinst.org/bul2/b1526.shtml - [Cached Version]
  Published on: 9/26/2008    Last Visited: 9/27/2008  

  Beginning the briefing was Caroline Beteta, President & CEO of the California Travel & Tourism Commission, National Chair of the Travel Industry Association, and Deputy Secretary for Tourism with the state's Business, Transportation and Housing Agency.Ms. Beteta discussed the status of the Travel Promotion Act (S. 1661and H.R. 3232).The bill had been expected to be approved on the day of the briefing, but complications arose, she noted.

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  www.calodging.com/photogallery/luncheon.php - [Cached Version]
  Published on: 10/12/2008    Last Visited: 3/23/2008  

  Caroline Beteta Outlines CTTC Efforts
  
  Caroline Beteta, Executive Director of the California Travel & Tourism Commission (CTTC), outlines her organization's efforts in promoting California tourism both domestically and internationally.

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  sacramento.bizjournals.com/sacramento/stories/2007/12/0 - [Cached Version]
  Published on: 12/7/2007    Last Visited: 12/15/2007  

  "The bottom line is that our marketing programs are working," said Caroline Beteta, executive director of the commission, in a news release.

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  www.travelmole.com/stories/1126875.php?mpnlog=1 - [Cached Version]
  Published on: 3/1/2008    Last Visited: 3/7/2008  

  Tourism Commission Executive Director Caroline Beteta says research shows that wine and food are "becoming a driver to visitors choosing a destination."

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  tia.usdm.net/about/committees_executive.html - [Cached Version]
  Published on: 9/3/2008    Last Visited: 9/3/2008  

  *Caroline Beteta, President and CEO, California Travel & Tourism Commission

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  www.calodging.com/photogallery/2006/chla_las.php - [Cached Version]
  Published on: 8/28/2008    Last Visited: 8/28/2008  

  Caroline Beteta, Executive Director of the California Travel & Tourism Commission
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  Caroline Beteta, Executive Director of the California Travel & Tourism Commission Provides Summit Attendees with an Education in International Tourism
  
  Ms. Beteta explained the importance of international visitation to the California lodging industry and the Commission's efforts to attract more international visitors.

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  www.meatanddeliretailer.com/viewprnews.php?nid=26512 - [Cached Version]
  Published on: 10/12/2008    Last Visited: 3/3/2008  

  California boasts nine of the top 10 U.S. agricultural counties, which grow a diverse assortment of fresh produce that many fine chefs demand in California's 80,000 restaurants and eateries, says CTTC Executive Director Caroline Beteta
  
  . "California is the most visited state in the U.S. for food and wine-related activities, but our research shows there's still a lot of potential for growth in wine and food travel to our state," said Beteta.

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  www.prnewswire.com/cgi-bin/stories.pl?ACCT=104&STORY=/w - [Cached Version]
  Published on: 8/15/2008    Last Visited: 8/15/2008  

  "Mexico is California's number one inbound market, generating approximately $1.58 billion in spending, so declines in that market would have a major impact on our economy, including loss of jobs," said Caroline Beteta, president & CEO of the California Travel & Tourism Commission and chair of the Travel Industry Association."In my role as national chair for the Travel Industry Association, I'm also concerned about what impeding travel would mean to the U.S. travel industry and economy.Just a five percent decline in overnight visitation from Mexico would mean a loss of approximately 700,000 travelers and over $400 million in spending - with a disproportionate impact on America's border states."Mexican travel to the U.S. generates 26 percent of all overnight visitors to the U.S., making it the second largest inbound travel market (only slightly behind Canada).Travel from Mexico has grown by 35 percent since 2000 -- the most of any inbound market.Furthermore, for the fourth consecutive year, Mexican visitors spent record levels on travel in the United States -- totaling $9.6 billion in 2007."The increase in business and leisure travel from Mexico partially compensates for a decline of 2 million overseas visitors to the U.S. between 2000 and 2007," Beteta said.
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  "Inbound international travel is a leading American 'export,' providing a $17.4 billion trade surplus in 2007," Beteta said.

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  biz.yahoo.com/prnews/080815/aqf516.html?.v=12 - [Cached Version]
  Published on: 8/15/2008    Last Visited: 8/15/2008  

  "Mexico is California's number one inbound market, generating approximately $1.58 billion in spending, so declines in that market would have a major impact on our economy, including loss of jobs," said Caroline Beteta, president & CEO of the California Travel & Tourism Commission and chair of the Travel Industry Association.
  ...
  "The increase in business and leisure travel from Mexico partially compensates for a decline of 2 million overseas visitors to the U.S. between 2000 and 2007," Beteta said.
  ...
  "Inbound international travel is a leading American 'export,' providing a $17.4 billion trade surplus in 2007," Beteta said.

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  www.pagosadailypost.com/news/9265/Rural_Tourist_Towns_F - [Cached Version]
  Published on: 8/7/2008    Last Visited: 9/12/2008  

  Caroline Beteta, who heads the California Travel and Tourism Commission, says small tourist towns may actually be able to benefit from the high gasoline prices — if they focus their message and efforts on nearby markets.
  
  "The drive markets are critical," Beteta said.

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