Oscar Betancur This is Me

 Web References

1. 1. www.gyroworldwide.com

   www.gyroworldwide.com/hype.php - [Cached]

   Published on: 4/8/2007   Last Visited: 4/8/2007

   Having Gyro's art director, Oscar Betancur, flash 'em up and give them slogans was the final ingredient in the Guerrilla formula.
   ...
   While the original was done in neutral colors in pen and ink, Betancur utilized the Warholian technique of repetition, splashed bold colors and tagged it "Warhol in Technicolor."
   ...
   "There was so much funny stuff," says Betancur, who chose the artists for their humor and directness.

2. 2. Gyro Worldwide Advertising, Inc. > Hype

   www.gyroadvertising.com/hype.p - [Cached]

   Published on: 4/8/2007   Last Visited: 4/8/2007

   Having Gyro's art director, Oscar Betancur, flash 'em up and give them slogans was the final ingredient in the Guerrilla formula.
   ...
   While the original was done in neutral colors in pen and ink, Betancur utilized the Warholian technique of repetition, splashed bold colors and tagged it "Warhol in Technicolor."
   ...
   "There was so much funny stuff," says Betancur, who chose the artists for their humor and directness.