Randy Betancourt

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  5TH ANNUAL TECHNOLOGY FORUM - [Cached Version]
  Published on: 10/18/1999    Last Visited: 9/8/2000  

  Randy Betancourt of SAS Institute presented Customer/Competitor Intelligence and Cost/Resource Management.The goals of CRM are to build long-term and profitable relationships with chosen customers, get closer to those customers at every point of contact with them and maximize share of the wallet.
  
  Betancourt said that analysts believe it be time to move on from the operational and collaborative CRM issues that have monopolized mindshare, to the equally valuable analytical story, which has been relatively ignored.Analytical CRM enables the enterprise to view a customer across touch points and lines of business.Obstacles to this move include incorporating the e into existing business processes ; devising new processes to leverage e ; application integration-"best of breed approach ; and measuring success-incorporating new measures into traditional accounting measures.
  
  He stated that CRM solutions are composed of :.
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  Betancourt also outlined several intelligent CRM enabling technologies :.Customer database, front and back office links-data warehousing, ETL, intelligent storageAdvanced analytics-data miningDecision support-OLAP and reportingCampaign management-plan, track, execute, evaluate.

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  CIO - Systems Planning - [Cached Version]
  Published on: 2/22/2006    Last Visited: 4/24/2008  

  "Vendors would be doing consumers a disservice by saying that if you buy a bunch of different data marts, then there's no challenge down the road," says Randy Betancourt, program manager for data warehousing at SAS Institute Inc. in Cary, N.C. "A lot of organizations are trying to face and grapple with this problem, but nobody's got a lock on the solution yet."

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  CRM topic for B2T: The Business To Technology... - [Cached Version]
  Published on: 12/20/2003    Last Visited: 12/20/2003  

  Randy Betancourt
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  Panelist: Randy BetancourtDirector, CRM Solution StrategySAS
  
  As Director of the SAS CRM Strategy group, Randy Betancourt is responsible for strategies and product marketing for the company's analytical-CRM solutions.He also conducts marketing campaigns to build awareness of the value organizations already achieve from the application of SAS solutions for customer acquisition and retention strategies.
  
  Betancourt joined SAS in 1984 and has held various sales and marketing positions.As manager of workstation marketing he led the product launch that generated the highest revenues in the company's history.
  
  Prior to joining SAS, Betancourt was a technical support manager at Systems Development Corp.He holds a bachelor's degree in political science from North Carolina State University in Raleigh, North Carolina.

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  CRM topic for B2T: The Business To Technology... - [Cached Version]
  Published on: 9/26/2002    Last Visited: 9/26/2002  

  Randy Betancourt
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  Panelist: Randy BetancourtDirector, CRM Solution StrategySAS
  
  As Director of the SAS CRM Strategy group, Randy Betancourt is responsible for strategies and product marketing for the company's analytical-CRM solutions.He also conducts marketing campaigns to build awareness of the value organizations already achieve from the application of SAS solutions for customer acquisition and retention strategies.
  
  Betancourt joined SAS in 1984 and has held various sales and marketing positions.As manager of workstation marketing he led the product launch that generated the highest revenues in the company's history.
  
  Prior to joining SAS, Betancourt was a technical support manager at Systems Development Corp.He holds a bachelor's degree in political science from North Carolina State University in Raleigh, North Carolina.

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  IT Compliance Institute - Privacy Enforcement Still... - [Cached Version]
  Published on: 11/16/2007    Last Visited: 8/16/2008  

  In this regard, says Randy Betancourt, manager of Customer Relationship Management (CRM) solution strategy with SAS, it's possible for companies to devise their own controls and automated processes and to implement them in SAS software, and possibly into products from most major BI, enterprise resource planning, and CRM software vendors.
  
  "The technology stack that is commonly used is very robust with respect to the fact that you can hide any attribute that you collect about customer data, and that granularity of control is typically a function of the operations of those firms [that are collecting the data]," he confirms.
  
  When custom applications or more elaborate scenarios involving heterogeneous systems and multiple locations are factored into the mix, however, compliance can be a much trickier proposition, largely, Betancourt and other experts say, because the process of identifying potential controls becomes more complicated."Every vendor gives you the feature and function set that allows you to instrument these types of controls, it's just how do you map the regulatory and instrumental rules into the software?"he says.

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  IT Compliance Institute - The Compliance Minefield of... - [Cached Version]
  Published on: 1/18/2007    Last Visited: 8/16/2008  

  This is an issue to which executives and other corporate decision-makers may not have given much thought, says Randy Betancourt, manager of CRM solution strategy with business intelligence vendor SAS Institute Inc.
  
  "As much as there is this aggressiveness in the executive office to say that we do need to eliminate the silo effect by tearing down the walls that exist between the lines of business," Betancourt says, "there are cases where there are these walls that help to separate business functions" that, if unified, could pose legal or regulatory problems both in the U.S. and abroad.
  
  Consider the case of a (hypothetical) national telecommunications carrier that merged with a regional competitor in the years prior to the passage of the Telecommunications Act of 1996.

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  Interop New York 2006 : CIO Bootcamp Speakers - [Cached Version]
  Published on: 9/18/2006    Last Visited: 11/3/2006  

  Randy Betancourt
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  Photo of Randy Betancourt
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  Randy BetancourtSenior Advisor, Office of the CTOSAS
  
  As an advisor in the Office of the CTO, Randy is responsible for engaging with key customers to understand organizations' business strategies and their impacts on information architectures.In this capacity he meets frequently with IT and business executives to discuss the role of analytics and business intelligence in the enterprise.This includes active participation in client's data architecture committees and technical infrastructure committees.He also helps the discovery process of new requirements for SAS's software development efforts.
  
  In his tenure at SAS, he has held a number of customer-facing positions.Previously, he was the director of the Financial Services Solution Center built to illustrate to SAS's accumulation of domain knowledge and analytical expertise in addressing critical business issues for U.S. financial services institutions.Prior to that, he was the Product Marketing Director for the SAS customer intelligence product line where he managed a team of product managers responsible for analyzing markets and customer technology requirements for product development.In this role he worked with end-users, analysts and consultants to drive requirements into the software engineering development process.He also worked with analysts and industry consultants to articulate SAS's direction in customer intelligence business and product strategy.Randy has been with SAS for 22 years and has been programming and supporting business intelligence applications since 1980.

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  NCDM Summer - [Cached Version]
  Published on: 10/14/2003    Last Visited: 10/14/2003  

  Randy Betancourt, Director of Analytical CRM Solutions, SAS

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  RealMarket CRM News Release - Peppers and Rogers Group - [Cached Version]
  Published on: 10/23/2002    Last Visited: 7/7/2003  

  "We are pleased to once again sponsor the Peppers and Rogers Group's 1to1 Innovator Awards, recognizing CRM pioneers," said Randy Betancourt, SAS' director of global CRM.

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  Rocket.ActiveGuide - [Cached Version]
  Published on: 5/7/2004    Last Visited: 4/23/2005  

  "When you look at a traditional time line for a phased implementation of CRM, training comes dead last," says Randy Betancourt, director of customer intelligence product strategy at SAS Institute.

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