Sue Best This is Me

Education

 View all 10 references Web References

1. 1. www.icaew.com

   www.icaew.com/index.cfm/route/ - [Cached]

   Published on: 8/21/2008   Last Visited: 8/21/2008

   Sue Best
   
   Director, central marketing
   
   Go to Sue Best's biography and declaration of interests

2. 2. www.icaew.com

   www.icaew.com/index.cfm/route/ - [Cached]

   Published on: 5/25/2008   Last Visited: 8/21/2008

   Go to Sue Best's biography and declaration of interests
   ...
   Sue Best, marketing director
   
   Sue Best joined the ICAEW in September 2005 as the Institute's first marketing director.She is responsible for the central marketing team.
   
   Sue has over 15 years experience in professional services marketing.Her career started in marketing in the oil and gas industry.
   
   She moved to Ernst and Young where she was the marketing manager responsible for industry sectors and ultimately for developing the marketing strategy.She also set up marketing functions in Central and Eastern Europe.
   
   Most recently Sue was national sales and business development director at Grant Thornton where she was responsible for development of their entrepreneurial business services.For ten years she was marketing director at HLB Kidsons (now part of Baker Tilly).
   
   Sue has a BA Hons in Modern Languages and speaks French, Spanish and Portuguese.
   
   She is a member of Institute of Directors, a chartered marketer and member of the Chartered Institute of Marketing.
   
   She is married with two boys.

3. 3. Accountancy magazine

   www.accountancymag.co.uk/main. - [Cached]

   Published on: 1/6/2007   Last Visited: 1/6/2007

   ICAEW marketing chief Sue Best said that although the new logo is vitally important, it is just the 'icing on the cake of a wider project looking at what the institute stands for and what its core values are going forward'.
   
   According to Best, the logo redesign aims to make the new Economia a 'unique, elegant and prestigious brand mark' that works better with modern technologies such as websites and email than the old Economia.
   
   While the new Economia is still recognisable from the previous version (keeping the rod representing command, the rudder representing guidance and the dividers representing accurate measurement), she is slimmer, funkier and younger-looking.She also carries herself with more dignity.