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    www.technewsworld.com/story/59327.html - [Cached Version]
    Published on: 9/14/2007    Last Visited: 9/14/2007  

    "In our surveys and in our research, we see that Baby Bommers are much less likely than teenagers, for instance, to participate in social networks," Mark Best, an analyst with JupiterResearch, told TechNewsWorld.

    He acknowledged, however, that "whether that's because the social networks are marketed toward teenagers or Baby Boomers are not interested in using a social network, that's up in the air."

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    www.jupiterresearch.com/bin/item.pl/sitemap/ - [Cached Version]
    Published on: 3/9/2007    Last Visited: 3/9/2007  

    Mark Best

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    www.insidebayarea.com/businessnews/ci_2428230 - [Cached Version]
    Published on: 10/14/2004    Last Visited: 10/15/2004  

    "I don't think that's a very accurate figure," Datamonitor's Mark Best said of the ATA's estimate."We think that's inflated."

    Estimating that there are about 4.3 million telemarketing jobs in 50,600 call centers of 10 workers or more, Datamonitor concluded that some 7,500 to 15,000 jobs could be lost by 2008 because of the do-not-call list.About 200,000 telemarketing jobs all told could be lost by 2008, Best said.

    Firms like Discount's are more heavily emphasizing different kinds of telemarketing, for example, taking on more customer service work, in which the call centers receive calls instead of making them.Telemarketers are also carefully targeting outbound calls to recent customers of companies, Best said.

    "'Do not call' has definitely had an effect," Best said, but said it was "less of an effect than the industry had forecasted."

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    www.domain-b.com/infotech/itnews/200411nov/20041102_off - [Cached Version]
    Published on: 11/2/2004    Last Visited: 12/1/2007  

    Says Datamonitor's call centre analyst, Mark Best, who conducted the study, "As low-cost nations other than India aggressively pursue a portion of offshore-outsourcing, outsourcers and end users must not lose sight of hidden costs and other risks in locations around the globe.
    ...
    Mark Best concludes, "Although outsourcers and end-users need to consider the risks of moving call center operations overseas, and more importantly, the benefits of a particular workforce, Datamonitor is confident that offshore outsourcing will continue unabated because of labour arbitrage."

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    www.betanews.com/article/Digital_music_downloads_wont_r - [Cached Version]
    Published on: 10/12/2008    Last Visited: 11/20/2007  

    At the same time, we see indications that downloads of digital music are increasing," noted Mark Best, an analyst at JupiterResearch."That said, digital music downloads are not replacing music CDs."

    > Best was referring to a report issued today by Jupiter which forecasts that while spending on digital music downloads will step to $3.4 billion by 2012, CD sales will keep on dropping over the next five years.On the whole, the increase in downloads won't make up financially for the decline in CD sales, according to Jupiter's study.

    But the ensuing prospects for the music industry, individual artists within it, and the listening public aren't necessarily all that bleak, Best suggested during an interview with BetaNews.

    "Still, the music industry is a multibillion dollar industry.And among some customer segments, CDs will really never go away," he elaborated.
    ...
    The customer who buys CDs is generally not the same person as the one who downloads digital music," according to Best.

    By and large, digital music downloads are most popular among teenagers.Further, many of those teens are downloading the songs on to Apple iPods, he continued.

    "But adults still tend to like to have something they can hold in their hands, and they like to 'own' their music," he added.In many instances, digital downloads constitute more of a "rental" than an "ownership" model, according to the analyst.

    The jury is still out on the question of whether, on reaching adulthood, today's teens will decide to emulate their elders and start pulling together CD collections of their favorite tunes of all times.

    Best pointed to one reason why teens might not do so: Digital music downloaders can store music they want to hand on to on the Web, anyhow.

    As for music CDs, nobody's quite sure why their sales have fallen so precipitously over the past two years, Best said.
    ...
    Best also posited that the absence of true music superstars over the past few years - particularly in the category of artists who can easily "cross over" between rock, R&B, rap, and other musical genres - might play a role in the dip in CD sales.

    Why is the iPod such a successful platform for music downloads?"With (the iTunes Web site), Apple is making it very easy and convenient to download and store music," said Best.

    Yet apparently, even teenagers purchase some CDs.The trend to downloading music on to iPods has really picked up steam over the past year or so, according to the Jupiter analyst.Before that, iPod owners were more likely than today to get music on to the devices by burning CDs - either bought from stores, or borrowed from friends - on to the hard drive, he recalled.

    How is the Internet helping to widen the music market?"Artists no longer need to rely on the big labels to get their music out," Best replied.

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    www.sltrib.com/business/ci_2427187 - [Cached Version]
    Published on: 10/14/2004    Last Visited: 10/14/2004  

    Stuart Discount, president of Tele-Response Center Inc., oversees call center employees at the company's Philadelphia headquarters Friday. (Mark Stehle/The Associated Press)
    ...
    "I don't think that's a very accurate figure," Datamonitor's Mark Best said of the ATA's estimate.Estimating that there are about 4.3 million telemarketing jobs in 50,600 call centers of 10 workers or more, Datamonitor concluded that some 7,500 to 15,000 jobs could be lost by 2008 because of the do-not-call list.About 200,000 telemarketing jobs all-told could be lost by 2008, Best said.Firms like Discount's are more heavily emphasizing different kinds of telemarketing, for example, taking on more customer service work, in which the call centers receive calls instead of making them. "'Do not call' has definitely had an effect," Best said, but said it was "less of an effect than the industry had forecasted."

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    www.sltrib.com/ci_5474697 - [Cached Version]
    Published on: 3/19/2007    Last Visited: 3/20/2007  

    Analyst Mark Best said social networking ranked 13th of 15 choices in a list of teen online activities in 2005; in 2006, it rose to fifth, even though teens had more online options. "Usually when we see movement and talk about trends, if we see a few years of, say, 5 to 10 percent growth, that's pretty dramatic and we would talk about that," Best said.

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    www.jup.com/bin/item.pl/research:service/75/ - [Cached Version]
    Published on: 10/12/2008    Last Visited: 12/5/2007  

    Mark Best - June 7, 2007
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    Mark Best - March 1, 2007
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    Mark Best - January 24, 2007
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    Mark Best - November 16, 2006

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    www.carolyn-whelan.com/Latin_Outsourcing/text.html - [Cached Version]
    Published on: 7/26/2004    Last Visited: 5/2/2007  

    "Argentina is the world's fastest-growing offshore call-center market of a comparable size," says Mark Best, an analyst at market research firm Datamonitor.

  • View Online Source
    Telemarketers adjust to do-not-call list - [Cached Version]
    Published on: 10/17/2004    Last Visited: 10/17/2004  

    Telemarketers are also carefully targeting outbound calls to recent customers of companies, Best said.

    " 'Do not call' has definitely had an effect," Best said, but said it was "less of an effect than the industry had forecasted."

    A recent study by London-based market analysis firm Datamonitor estimates the do-not-call list will play a relatively small role in telemarketing layoffs compared with technology advances and the outsourcing of jobs to countries with lower labor costs.

    "I don't think that's a very accurate figure," Datamonitor's Mark Best said of the ATA's estimate."We think that's inflated."

    Estimating that there are about 4.3 million telemarketing jobs in 50,600 call centers of 10 workers or more, Datamonitor concluded that some 7,500 to 15,000 jobs could be lost by 2008 because of the do-not-call list.

    About 200,000 telemarketing jobs all told could be lost by 2008, Best said.

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