Gene Michael Best This is Me

 Web References

1. 1. www.sellingpower.com

   www.sellingpower.com/article/d - [Cached]

   Published on: 12/7/2007   Last Visited: 12/7/2007

   But Gene Michael Best, a meetings-producer, believes the formula for sales-meeting success is simple. Deliver three things: information, motivation and skills, Best says. Include all three, and the meeting can transform the sales force, he says.
   
   Where do companies go wrong? Here's what sales-meetings usually try to accomplish - recognize top performers, motivate the entire force, perhaps launch new products and train on the new offerings. The ultimate aim: increased sales. How do companies go astray? "Trying to convey too much information with very little focus on how to use the information in the real world," Best says. By contrast, you know a meeting succeeded when attendees rise to their feet to tell the group what they learned at the program and how they'll harness the information to increase sales, he says.
   
   Beware cheesy themes in the new economy. Strictly avoid hackneyed corporate phrases. If you use stale terms like "empowerment" and "innovation," you risk losing a sales force of the 21st century for the duration of a meeting. Instead, come up with a unique meeting theme and leverage it as a communications vehicle. According to Best, a creative theme can boost retention, keep the audience focused and hit a home run emotionally.
   
   Experience the meeting. Today's salespeople, conditioned to a fast-paced world, demand dynamic events. They need a stimulating experience - or they'll bore easily. Want your meeting to have maximum impact? Steer clear of bullet points and the usual PowerPoint slides, Best advises.
   ...
   Says Best, effective national sales meetings "should be motivational, informational and entertaining but ultimately focus on real world application of all information presented."
   
   Best is executive producer of The Sales Meeting Experience, a division of Creative Force LLC, a creative services company. Summing up his sales-meeting approach, Best strives to "hardwire" a sales force for success: "It's like a sports team.

2. 2. SellingPower.com's Meetings Newsletter

   www.sellingpower.com/html_news - [Cached]

   Published on: 9/19/2001   Last Visited: 9/19/2001

   But Gene Michael Best , a meetings producer , believes the formula for sales-meeting success is simple. Deliver three things - information , motivation and skills - and the meeting can transform the sales force , Best says... Read More.

3. 3. SellingPower.com | Solutions For Sales Management

   www.sellingpower.com/article/d - [Cached]

   Published on: 7/29/2005   Last Visited: 7/29/2005

   But Gene Michael Best, a meetings-producer, believes the formula for sales-meeting success is simple. Deliver three things: information, motivation and skills, Best says. Include all three, and the meeting can transform the sales force, he says.
   
   Where do companies go wrong? Here's what sales-meetings usually try to accomplish - recognize top performers, motivate the entire force, perhaps launch new products and train on the new offerings. The ultimate aim: increased sales. How do companies go astray? "Trying to convey too much information with very little focus on how to use the information in the real world," Best says. By contrast, you know a meeting succeeded when attendees rise to their feet to tell the group what they learned at the program and how they'll harness the information to increase sales, he says.
   
   Beware cheesy themes in the new economy. Strictly avoid hackneyed corporate phrases. If you use stale terms like "empowerment" and "innovation," you risk losing a sales force of the 21st century for the duration of a meeting. Instead, come up with a unique meeting theme and leverage it as a communications vehicle. According to Best, a creative theme can boost retention, keep the audience focused and hit a home run emotionally.
   
   Experience the meeting. Today's salespeople, conditioned to a fast-paced world, demand dynamic events. They need a stimulating experience - or they'll bore easily. Want your meeting to have maximum impact? Steer clear of bullet points and the usual PowerPoint slides, Best advises.
   ...
   Says Best, effective national sales meetings "should be motivational, informational and entertaining but ultimately focus on real world application of all information presented."
   
   Best is executive producer of The Sales Meeting Experience, a division of Creative Force LLC, a creative services company. Summing up his sales-meeting approach, Best strives to "hardwire" a sales force for success: "It's like a sports team.