www.primus.com/newsevents/pressReleases/2000/02.29.00_p -
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Published on: 2/29/2000
Last Visited: 11/1/2004
"We practice permission based marketing at Peregrine Systems and believe strongly in the notion of marketing-to-one," said Rick Berzle, Vice President of Marketing at Peregrine Systems."Primus eMarketing software offers us a platform to manage our ever-changing content, but perhaps even more importantly the ability to deliver customized content to frequent visitors of the Peregrine Systems corporate web site.The marketing campaign management functionality is the foundation of our permission based marketing strategy."
Peregrine Systems' decision to use Primus eMarketing software followed an evaluation of several solutions."We are a growing company running on Internet time and we needed a provider who understood our timeframe," said Berzle.
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