Dave Berwick

"Mountain Dew Code Red sparked category growth and expanded Dew's appeal two summers ago," said Dave Berwick, senior vice president and chief marketing officer for Pepsi North America."Consumers have been clamoring for more flavor options under the Mountain Dew trademark."

As for the summer-only sales period, that also is a different approach.

"Mountain Dew Code Red sparked category growth and expanded Dew's appeal two summers ago," said Dave Berwick, senior vice president and chief marketing officer for Pepsi North America."Consumers have been clamoring for more flavor options under the Mountain Dew trademark."

They're starting at the Super Bowl, and what happened was, Katie Lacie and Dave Berwick from Pepsi, said to me, "How do we own music next summer?"