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Mr. Jeffrey Bernstein

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    www.manhattancc.org/common/news/reports/detail.cfm?Clas - [Cached Version]
    Published on: 10/1/2009    Last Visited: 10/1/2009  

    Jeffrey Bernstein Strategic Brands, LLC MCC Chairman

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    www.blackstarnews.com/nyits.html - [Cached Version]
    Published on: 1/31/2004    Last Visited: 1/31/2004  

    Long Island Software and Technology Network (LISTnet) President Peter Goldsmith, NYIT's New York College of Osteopathic Medicine Dean/Vice-President for Health Services and Medical Affairs Barbara Ross-Lee, D.O. FACOFP, and TruFoods Corporation President/CEO Jeffrey Bernstein will be recognized for their dedication of time and effort to improve the quality of life in communities on Long Island.
    ...
    Before founding TruFoods, Jeffrey Bernstein served as president of Consolidated Services, Inc.- a turnaround management consulting firm that assist debtors and various creditor groups through the Chapter 11 process.He has spent many years in the food industry as president of his own food brokerage firm, a Vice-President of Food service for ABD sales, a Metro New York food broker, and as a Vice President of Sales and Marketing for Juicy Juice Brand 100% Fruit Juices.

    Following the 20 years he spent at Grumman Data Systems, Mr. Goldsmith served as the Director of Economic Development for the Long Island Association.While serving in this capacity he was responsible for developing Project Long Island - a program designed to cultivate and keep technology industries on Long Island.

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    deglobal.com/news/?p=122#respond - [Cached Version]
    Last Visited: 2/27/2008  

    Although calculating the amount of business lost due to the restrictions is nearly impossible, the dollar value of applications for such exports is under $1 billion, suggesting that they are not a major factor in the overall trade balance, said Jeffrey Bernstein, chairman of the Chamber of Commerce in Shanghai.

    But American businesses do face a competitive disadvantage, one made worse by the slowness of the process for approving exports affected by the restrictions, he said.

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    www.manhattancc.org/common/mccnews/detail.cfm?Classific - [Cached Version]
    Published on: 12/4/2007    Last Visited: 10/1/2009  

    Jeffrey Bernstein, President and CEO of Trufoods Systems, Inc. and a member of the Chamber's Board of Directors, offered welcoming remarks. He noted that the restaurant and food service industry is the biggest U.S. employer after government, and a critical industry in efforts to increase environmental sustainability.

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    www.thebitchlist.com/ - [Cached Version]
    Published on: 12/6/2007    Last Visited: 12/6/2007  

    Jeffrey Bernstein, President, CEO TruFoods Systems, Inc

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    www.manhattancc.org/marketplace/news/info_detail.cfm?QI - [Cached Version]
    Published on: 3/3/2007    Last Visited: 3/3/2007  

    Jeffrey Bernstein

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    www.financialweek.com/apps/pbcs.dll/article?AID=/200902 - [Cached Version]
    Published on: 7/2/2009    Last Visited: 7/2/2009  

    "This will affect a lot of people who just have no idea of what they're facing," says Jeffrey Bernstein, chairman of the Manhattan Chamber of Commerce.

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    www.workforce.com/section/00/article/26/19/97.php - [Cached Version]
    Published on: 2/24/2009    Last Visited: 2/24/2009  

    "This will affect a lot of people who just have no idea of what they're facing," said Jeffrey Bernstein, chairman of the Manhattan Chamber of Commerce.

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    www.manhattancc.org/common/photos/photo_detail.cfm?clie - [Cached Version]
    Published on: 4/1/2007    Last Visited: 10/1/2009  

    MCC's new Chairman of the Board, Jeffrey Bernstein, Strategic Brands, LLC, welcomes audience at the 2008 MCC Awards Breakfast November 2008
    ...
    VIPs pose for a photo: l-r front row: MCC's Global Business Committee Co-Chair Nancy Johnson, Optimyze MCC's Global Business Director Ally Gunduz; MCC's Co-Chair Global Business Committee and VP of MCC Executive Committee Louise Shohet, BSC Travel (also a sponsor of the event); US Congressman Gregory Meeks; Colombia's Vice President Francesco Santos Calderon; TradeRoots Director/US Chamber of Commerce, Leslie Schweitzer; Colombian Amabassador to the UN, Claudia Blum;l-r back row: MCC's Chairman, Jeffrey Bernstein, Strategic Brands, LLC; ESDC Sr. Advisor, Sam Natapoff; Mayor's Intl. Office Director, Terry Jackson; American Express FX International Payments Director, Bret Weinhouse (MCC Global sponsor); Trade Commissioner for Colombia & ProExport USA Director, Jaime Echavarria Jamaica Business Resource Center Director, Tim Marshall and MCC's President Nancy Ploeger.
    ...
    MCC's Chairman Jeffrey Bernstein (left) congratulates the organizers of the chamber's newest committee, Young Professionals at the kick off event held at the Pop Lounge

    l-r Jeffrey Bernstein, Erica Bernstein, Ronen Kaminitz, Michael Bauer & Sam Levy.
    ...
    Sohpie Egert wins the free Blackberry Pearl at the Young Professionals Kick off Event with Blackberry's Hillary & MCC's CEO Jeffrey Bernstein

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    2theadvocate.com - Cafeteria chain agrees to $54... - [Cached Version]
    Published on: 10/31/2003    Last Visited: 10/31/2003  

    TruFoods president and Chief Executive Officer Jeffrey Bernstein said the company intends to keep Piccadilly's corporate headquarters on Sherwood Forest Boulevard and that he doesn't expect any layoffs.
    ...
    Bernstein said TruFoods, a privately held company, was attracted to Piccadilly's history and strong brand identity, but said it was the attitude of the employees working the cafeteria line and their close bond with customers.

    "The attitude of the people behind the line is tremendous," he said."They know their customers ...I walked away from my first experience saying, 'You know what, I would eat here.'"

    Changes could be on way

    Bernstein said he's not afraid of the standard knock on the cafeteria segment, that its time has passed.

    "We like the concept, despite what many in the industry have to say about it," he said."There is still a strong, healthy core business here, and there are good people."

    Bernstein said the company will look at all its options, including making Piccadilly all-you-can-eat and introducing lighter fare, such as salads and wrap sandwiches.

    "We will evaluate all aspects of the business," he said.

    TruFoods operates and franchises Arthur Treacher's Fish & Chips, Pudgie's Famous Chicken, Wall Street Deli and BurritoVille.

    Bernstein said the lessons he's learned acquiring and turning around some of these companies can be applied to Piccadilly.

    "The most important thing is: Don't make changes for the sake of making change," he said."Proceed cautiously and get to really know the business before making changes."

    Tough times

    Piccadilly has closed about 25 money-losing stores this year, and Bernstein said he doesn't expect any more restaurant closures after TruFoods takes over Piccadilly's 145 locations in the Southeast and Mid-Atlantic states.

    "If there are (closures), it won't be a great number," he said.
    ...
    Bernstein declined to comment on how TruFoods will tackle the sales slump that vexed prior Piccadilly management

    "We've faced this challenge before and had success," he said."We're confident we can meet that challenge again with Piccadilly."

    Asked what advice he would give to TruFoods, Siddle said the company should keep things friendly, focus on quality and listen to managers and other administrative employees about what customers want.

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