Mr. Jeff Bernstein

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  www.monkeyworld.com/team_jeff.html - [Cached Version]
  Published on: 8/24/2007    Last Visited: 8/24/2007  

  Jeff BernsteinPBJS - Team - Jeff Bernstein
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  Jeff Bernstein Co-Founder, Chief Marketing Officer (Jeff puts the "J" in PBJS) "The Internet is fun!"
  
  - Jeff Bernstein
  
  How can marketers best take advantage of the Internet?Jeff Bernstein's career has been dedicated to answering this question from three different vantage points: from the publisher side, the client side and the agency side.As the Chief Marketing Officer for PBJS, Jeff leads a talented team that develops digital media strategies for e-commerce, advertising, targeting and metrics, and campaign optimization.
  
  Prior to co-founding PBJS, Jeff was a partner and Vice-President of Seattle-based Optimobius, Inc.For Optimobius, he led the company's relationship with CDW spearheading their online and e-commerce strategy.His efforts, insight and guidance contributed to CDW growing into one of the Top 10 e-commerce players in the United States.
  
  Before Optimobius, Jeff spent over six years with Microsoft Corporation, where he was the Director of Ad Planning for MSN.A change-agent both internally and externally, Jeff was tapped to serve as the Chairman of the IAB Ad Sizes Committee.This consortium of industry leaders developed the Universal Ad Package, a suite of ad sizes that has been broadly adopted across every major portal and Web site on the internet.
  
  Early in his career, Jeff was a co-founder of BBDO Interactive, or as it is now known, Atmosphere.At BBDO, he worked with clients such as Pepsi, Visa, Pizza Hut, Federal Express, M&M Mars, and General Electric on some of their first forays on the Internet.
  
  Jeff graduated with a B.A. from Miami of Ohio in Oxford, Ohio and has been a guest lecturer at the Northwestern University Kellogg Graduate School of Management.He lives outside San Francisco with his wife Megan, their dog Yogi, and it is a rare Sunday that Jeff doesn't complete "his" NY Times crossword puzzle.

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  www.streamingmedia.com/bio.asp?id=33334 - [Cached Version]
  Published on: 1/11/2003    Last Visited: 10/13/2003  

  Jeffrey Bernstein, Managing Director, MSN Strategy and Planning, MSN
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  Jeffrey Bernstein
  
  Managing Director, MSN Strategy and Planning
  
  MSN
  
  As managing director of MSN strategy and planning, Mr. Bernstein develops long-term strategies for MSN's data solutions and audience segmentation; and works directly with industry groups and standards organizations on advertising, reporting, reach and frequency standards He has expertise in media measurement and metrics, developing synergies between traditional media and online channels, and database marketing.Previously Jeffrey helped found the BBDO Interactive Group, where he worked with VISA, Federal Express, M&M Mars, General Electric, Pepsi and Pizza Hut.He chairs the IAB Ad Standards Committee... Recent speaking engagements include sessions on media standards at the Northwestern Kellogg Graduate School of Management, iMedia, Jupiter IAB Conference, and Washington, DC AD Council... Quoted in Ad Age, Media Week, and The New York Times... Holds Bachelor of Arts in political science from Miami University, Ohio; and studied impressionist painting at the Sorbonne in Paris.

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  www.monkeyworld.com/team.html - [Cached Version]
  Published on: 8/24/2007    Last Visited: 8/24/2007  

  Jeff Bernstein Co-Founder, Chief Marketing Officer (Jeff puts the "J" in PBJS)

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  www.workwithin.com/team_jeff.html - [Cached Version]
  Published on: 3/30/2007    Last Visited: 3/30/2007  

  Jeff BernsteinPBJS - Team - Jeff Bernstein
  ...
  Jeff Bernstein Co-Founder, Chief Marketing Officer (Jeff puts the "J" in PBJS) "The Internet is fun!"
  
  - Jeff Bernstein
  
  How can marketers best take advantage of the Internet?Jeff Bernstein's career has been dedicated to answering this question from three different vantage points: from the publisher side, the client side and the agency side.As the Chief Marketing Officer for PBJS, Jeff leads a talented team that develops digital media strategies for e-commerce, advertising, targeting and metrics, and campaign optimization.
  
  Prior to co-founding PBJS, Jeff was a partner and Vice-President of Seattle-based Optimobius, Inc.For Optimobius, he led the company's relationship with CDW spearheading their online and e-commerce strategy.His efforts, insight and guidance contributed to CDW growing into one of the Top 10 e-commerce players in the United States.
  
  Before Optimobius, Jeff spent over six years with Microsoft Corporation, where he was the Director of Ad Planning for MSN.A change-agent both internally and externally, Jeff was tapped to serve as the Chairman of the IAB Ad Sizes Committee.This consortium of industry leaders developed the Universal Ad Package, a suite of ad sizes that has been broadly adopted across every major portal and Web site on the internet.
  
  Early in his career, Jeff was a co-founder of BBDO Interactive, or as it is now known, Atmosphere.At BBDO, he worked with clients such as Pepsi, Visa, Pizza Hut, Federal Express, M&M Mars, and General Electric on some of their first forays on the Internet.
  
  Jeff graduated with a B.A. from Miami of Ohio in Oxford, Ohio and has been a guest lecturer at the Northwestern University Kellogg Graduate School of Management.He lives outside San Francisco with his wife Megan, their dog Yogi, and it is a rare Sunday that Jeff doesn't complete "his" NY Times crossword puzzle.

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  www.iab.net/standards/adsizes_factsheet.asp - [Cached Version]
  Published on: 4/3/2006    Last Visited: 3/4/2007  

  Chair: Jeff Bernstein, Microsoft

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  Businesses Seek Better Exports Controls: Financial... - [Cached Version]
  Published on: 6/6/2006    Last Visited: 6/6/2006  

  Although calculating the amount of business lost due to the restrictions is nearly impossible, the dollar value of applications for such exports is under $1 billion, suggesting that they are not a major factor in the overall trade balance, said Jeffrey Bernstein, chairman of the Chamber of Commerce in Shanghai.
  
  But American businesses do face a competitive disadvantage, one made worse by the slowness of the process for approving exports affected by the restrictions, he said.

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  DMNews.com | News | Article - [Cached Version]
  Published on: 12/12/2002    Last Visited: 12/13/2002  

  The initiative aims to "enable publishers regardless of size or niche a common palette with which to attract advertisers and agencies, providing a framework for integrated campaigns across the Internet," said Jeff Bernstein, director, MSN ad planning, and chairman of the IAB's ad sizes committee.
  
  Among those who have already agreed to offer the Universal Ad Package are AOL, MSN, Yahoo, CNET Networks Inc., The Excite Network, Internet Press Association, iVillage, CBS Marketwatch, New York Times Digital, Univision Online, The Wall Street Journal, and Washingtonpost.Newsweek Interactive, according to the IAB.
  
  The initiative, which offers guidelines on file weights, formats, animation length and audio, also aims to make online advertising as simple to plan as television and print, the IAB said.The American Association of Advertising Agencies reportedly also supports the Universal Ad Package.
  
  Last year, the IAB, DoubleClick and Microsoft's MSN presented three studies that found that bigger ads are better at raising awareness, brand favorability, message association and intent to purchase.

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  IAB Committees - [Cached Version]
  Published on: 3/4/2007    Last Visited: 11/15/2007  

  Jeff Bernstein, PBJS

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  IAB Press Release 12/12/02 - [Cached Version]
  Published on: 12/12/2002    Last Visited: 4/13/2005  

  It will also enable publishers, regardless of size or niche, a common palette with which to attract advertisers and agencies, providing the framework for integrated campaigns across the Internet," said Jeff Bernstein, Director, MSN Ad Planning, and Chairman of the IAB Ad Sizes Committee.Mr. Bernstein will present preliminary recommendations at the iMedia Summit in Keystone, Colorado today.

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  IAB Rolls Out 'Universal Ad Package' - [Cached Version]
  Published on: 12/11/2002    Last Visited: 12/13/2002  

  Jeff Bernstein, MSN's director of ad planning and the committee's chairman, praised the cooperative work of the committee's other members for working together to make the changes necessary for the industry to move forward.
  
  "There was a ton of cooperation on this," he said."There was a general recognition among the publishers that we're not just battling each other but we're also battling other media" for advertising dollars.
  
  Bernstein said the committee's member companies solicited agency feedback and shared their own research into how users' perceived and interacted with various sizes, determining which were the most effective.
  
  The online ad industry still faces a host of nettlesome standards problems, according to AAAA's Gerber, including rich media, streaming and broadband specifications.
  
  Advertising Archives

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