Albuquerque Tribune Online -
[Cached Version]
Published on: 11/1/2004
Last Visited: 11/3/2004
The location on Louisiana Boulevard is the fourth coffeehouse opened by Flying Star restaurant owners Jean and Mark Bernstein.
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"It's the rich people of the western world consuming a product from poor and underprivileged people," said Jean Bernstein, summing up the gourmet coffee industry.
Co-owners of Albuquerque's four Flying Star Cafes and, more recently, the smaller and more caffeinated Satellite Coffee outlets, Bernstein and her husband Mark command the largest home-grown insurgency in the local coffee war.
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"I'd like to have 10 in the Albuquerque metro area," Jean Bernstein said from a comfortable seat in her newest Satellite, with her daily five-shot espresso in hand.
All four of the Satellites have done well, she said.
A line of suits, skirts and khakis formed at the counter of the Uptown store at 10 a.m. on Oct. 22."We've been opened three days," Bernstein said watching the line form with pride.
Despite their instant popularity, Satellite may not be able to keep up with Starbucks' expansion pace.
The local score is already 16 to four, with Starbucks handily ahead.
A fifth Satellite is under construction on Central Avenue across from the University of New Mexico, but the chain might have to expand more slowly, because, as Bernstein explains, "it's a very large investment."
Lower cost
With Herman Miller tables, other expensive furnishings and locally designed rugs, it costs $450,000 to open each store, she said.She figures Starbucks spends about $350,000 - and that corporation has a lot more money than the Bernsteins.
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"Starbucks has 6,000 stores, so we can't compete very well," Jean said.
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Or, as Jean Bernstein says, "After three days, the roast is toast."
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Starbucks remains the undisputed king of the industry and will continue to compete more and more with local coffeehouses, Bernstein said.But, at the same time, Starbucks has probably done more for the local coffee shops than they ever could have done for themselves, she said.Bernstein gives them credit for helping all coffee shops recruit more customers.