Tracy Benson

Joining Resource as Executive Studio Director, Tracy Benson is a dynamic multichannel retail veteran specializing in interactive marketing and e-commerce for more than a decade.Tracy also brings real-world experience as a specialty-store entrepreneur and earned her big-box chops in store management and merchandising during a six-year stint with Home Depot.Most recently Client Director at aQuantive's AvenueA | Razorfish in Chicago, this avid Cubs fan brings her strategic understanding of the online channel and consumer behavior—not to mention a love of client relationships—to our retail studio.Welcome her (and her dog, Jake) to Resource at tbenson@resource.com.

"We're elated to begin work with Best Buy and share our extensive knowledge of the online consumer with the team," said Tracy Benson, an Executive Director of Resource Interactive's retail practice.

?We?re elated to begin work with Best Buy and share our extensive knowledge of the online consumer with the team,? said Tracy Benson, an Executive Director of Resource Interactive?s retail practice. ?With its commitment to innovation and customer-centricity as its core strategy, Best Buy is a great fit for Resource.