Mr. Conrad Bennett

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  www.webtrendslive.com/Resources.aspx - [Cached Version]
  Published on: 5/8/2009    Last Visited: 5/8/2009  

  BTalk Australia Phil Dobbie talks the practicalities of web analytics with Conrad Bennett, Technical Services Director at Webtrends.

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  www.marketingmag.com.au/content/author/765/text/javascr - [Cached Version]
  Published on: 12/24/2008    Last Visited: 12/24/2008  

  Author: Conrad Bennett
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  Conrad Bennett
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  Conrad Bennett
  
  Conrad Bennett is the technical services director at WebTrends, and is recognised for leading businesses such as Virgin Atlantic, STA Travel and Flight Centre into the next evolution in marketing by helping them to embrace advanced marketing measurement and web analytics to increase organisational performance.

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  www.whatpc.co.uk/vnunet/news/2232861/web-owners-urged-f - [Cached Version]
  Published on: 12/18/2008    Last Visited: 12/18/2008  

  Conrad Bennett, senior technical director at WebTrends, argued that traders need to make sure that visitors to their sites can find what they're looking for easily, and understand clearly at all times where they are in the buying process.
  
  "So if you offer a search function on your web site, which is highly advisable, good indexing is crucial, and don't make it necessary to have a log-in to use the search function," he said.
  
  "The buying process should be kept brief and to the point, and there should be complete clarity about the final cost from the outset. Customers hate nasty surprises at the end of the purchasing process and will often simply break off the procedure, never to return."
  
  Web site owners should also avoid "excessively data-rich applications" because they may affect the performance of the site, and be unsuitable for the products advertised, advised Bennett.
  
  "While online videos, animations, blogs, etc are right for some online retailers, they are completely wrong for others," he added.

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  www.marketingservicestalk.com/indexes/newsbymonth200816 - [Cached Version]
  Published on: 4/24/2008    Last Visited: 7/23/2008  

  Technical Background Article Having a Web 2.0 site for the sake of it is a very dangerous thing to consider, cool as it may be, argues Conrad Bennett, Technical Services Director, WebTrends.

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  www.cim.ngenera.com/tal_news/industry_news_details.aspx - [Cached Version]
  Published on: 1/1/2008    Last Visited: 5/16/2009  

  In a press release on MarketWatch, Conrad Bennett of WebTrends urged the importance of making the process quick, simple and transparent and developing an understanding of customer behaviour.
  
  Mr Bennett explained that customers want to be able to find what they are looking for quickly and will leave a site if the process is made complicated, stressing the importance of indexing on a search function.
  
  Also noting that the system should be simple for users, he warned that use of the back button should not complicate matters.
  
  Mr Bennett added that people also shop online on Christmas Day.

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  www.idealobserver.com/blog/archives/390 - [Cached Version]
  Published on: 7/27/2007    Last Visited: 7/27/2007  

  Conrad Bennett of WebTrends has warned firms that the money they spend on e-marketing activities will largely be wasted unless they employ someone who can make sense of the resulting reports…link to original text
  
  This entry was posted on Friday, January 26th, 2007 at 08:47 and is filed under News.

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  www.publishing-expo.co.uk/Seminar.aspx?dayId=777&m_pid= - [Cached Version]
  Published on: 2/15/2007    Last Visited: 12/28/2007  

  Conrad Bennett, EMEA Technical Services Director

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  www.marketingservicestalk.com/indexes/newsbymonth200816 - [Cached Version]
  Published on: 4/21/2008    Last Visited: 10/21/2008  

  Having a Web 2.0 site for the sake of it is a very dangerous thing to consider, cool as it may be, argues Conrad Bennett, Technical Services Director, WebTrends.

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  www.marketingservicestalk.com/indexes/newsbymonth200815 - [Cached Version]
  Published on: 4/16/2008    Last Visited: 10/21/2008  

  Conrad Bennett, Technical Services Director of web analytics provider WebTrends, discusses the flaws in various forms of web measurement.

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  www.nmk.co.uk/articles/839 - [Cached Version]
  Published on: 6/12/2008    Last Visited: 6/12/2008  

  Conrad Bennet, technical service director at marketing intelligence and web analytics specialist, WebTrends agrees.

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