Ailin - Technically Advanced Eco-Sensitive Apparel For... -
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Published on: 11/22/2007
Last Visited: 3/6/2009
Pronounced "eye-lean" and translated as 'compassion for nature,' the name was first given to founder Erin Bell while teaching English in Guangzhou, China.
While attending a speaking engagement discussing ethical business practices led by the Dalai Lama, Bell was moved by the point of views of keynote speaker, entrepreneur and environmentalist, Paul Hawken.
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Bell's design concepts come from an appreciation of functional fashion, eco-friendly development, and end-use experiences; including extended climbing and surfing travels throughout Southeast Asia, Russia, South America, North America and Europe.
She has been practicing yoga since 1998.
While examining the varied amounts of products consumers purchase towards different aspects of their lives, whether commuting to the office or out bouldering with friends, Bell wanted to offer consumers an option to lessen their consumption by designing versatile clothing without sacrificing comfort or style.